Jordan’s population is young. At the intersection of three continents, the country is diverse. It has been affected by the political and economic instability in the region. Jordanians’ expenditures are growing faster than their disposable incomes, as the prices of many basic items have risen. More than 70% of Jordanians earn JOD300 or less per month and they can only spend on necessities. Consumption patterns vary; income is a factor, as well as religion, family background, education, and age.
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