Consumer Lifestyles in Lithuania
Consumer Lifestyle
About This Report
Mar 2018As a result of the mounting exodus of young people in recent years, Lithuania has been characterised by severe population shrinkage, contributing to a “brain drain” and a rapid ageing of the demographic. Nevertheless, the dwindling pool of shoppers has been offset by rising consumer confidence and higher levels of household spending, thanks to Lithuania’s expanding economy, falling unemployment and faster wage growth. This has helped boost demand for a range of discretionary items and services.
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Consumer Lifestyles in Lithuania
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LIFESTYLES IN [COUNTRY]
Chart 1 Consumer Lifestyles in 2018TOP FIVE CONSUMER TRENDS
The population continues to shrink
Economic growth spurs spending
Lithuania’s changing digital landscape
Growth in cross-border shopping
Health awareness beginning to grow
CONSUMER SEGMENTATION
Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2017-2030Kids (3-7)
Chart 3 Kids in Focus 2017-2030Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030Teens (13-17)
Chart 5 Teens in Focus 2017-2030Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030Mid-Lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030Later-Lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030Chart 10 Life Expectancy for Men and Women and Old-Age Dependency Ratio 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030HOUSE AND HOME
The Home Space
Chart 12 Households by Type of Dwelling; Number of Home Owners and Number of Homes Rented 2017-2030Chart 13 Households by Type 2017
Chart 14 Number of Households by Urban and Rural Location 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030SPENDING AND SAVING
Attitudes towards Spending
Attitudes towards Savings
Chart 16 Disposable Income and Savings 2012-2017SHOPPING
Main Household Shop
Chart 17 Main Household Shop by Retailer Type: 2017Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 18 Internet Retail Spending: 2017EATING AND DRINKING
Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017Chart 20 Total Spending on Food and Spending on Food per Household: 2017
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017Chart 22 Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2017
GROOMING AND APPEARANCE
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Spending on Clothing, Footwear and Personal Care: 2017Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Consumer Spending and Spending on Clothing Footwear and Personal Care: 2017Style Icons and Celebrity Influences
HEALTHY AND ETHICAL LIVING
Attitudes to Health and Wellbeing
Chart 25 Health of the Nation 2017-2030Chart 26 Percentage of the Population Overweight or Obese 2017 and 2020
Ethical Living
Sport and Fitness
LEISURE AND RECREATION
Leisure Time
Chart 27 Percentage of Households with Possession of Smart Phone, Laptop or Tablet and Percentage of Households with Internet Access 2017Chart 28 Consumer Expenditure and Spending on Leisure and Recreation 2017-2030
Vacations
Chart 29 Consumer Expenditure and Consume Expenditure on Package Holidays 2017-2030Opportunities for Celebrations and Gift-Giving
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