Consumer Lifestyles in Pakistan

Consumer Lifestyle

About This Report

Oct 2017

Consumer confidence has been boosted by improving security and rising levels of disposable income, leading to increased consumer expenditure. Modern retail is popular and it is expected to continue to grow and change consumers’ shopping habits in coming years, including growth of online shopping. This very young country is projected to remain young and this segment will be the main driver for all kinds of consumer goods in the future.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Consumer Lifestyles in Pakistan

Euromonitor International's report on #Company# delivers a detailed strategic analysis of the company's business, examining its performance in the Lifestyles market and the global economy.

Company and market share data provide a detailed look at the financial position of #Company#, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of #Company#.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of #Company# provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Lifestyles research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.

LIFESTYLES IN PAKISTAN

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Rising consumer income (and confidence) boosts consumer spending
Popularity of online shopping grows
Grocery shopping habits changing
Greater demand for beauty and personal products
Consumer profile driven by young consumers

CONSUMER SEGMENTATION

Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-7)
Tweens
Chart 4 Number of Tweens (Aged 8-12)
Teens
Chart 5 Number of Teens (Aged 13-17)
Young Adults
Chart 6 Distribution of Young Adults (Aged 18-29) and Age at First Marriage
Middle Youth
Chart 7 Number of Middle Youth (Aged 30-44)
Mid-Lifers
Chart 8 Number of Mid-Lifers (Aged 45-64)
Later-Lifers
Chart 9 Number of Later-Lifers (Aged 60-79) and Life Expectancy

HOUSE AND HOME

The Home Space
Chart 10 Overview of Households: 2016
Chart 11 Households by Type, Occupants, and Pet Ownership
Running Costs
Chart 12 Running Costs per Household: 2016

SPENDING AND SAVING

Attitudes towards Spending
Attitudes towards Savings
Chart 13 Key Spending and Savings Measures: 2016

SHOPPING

Main Household Shop
Chart 14 Main Household Shop by Retailer Type: 2016
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 15 Internet Retail Spending: 2016

EATING AND DRINKING

Eating Habits
Chart 16 Consumer Spending on Food and Non-Alcoholic Drinks: 2016
Drinking Habits
Chart 17 Consumer Spending on Beer, Wines and Spirits: 2016

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 18 Consumer Expenditure on Personal Appearance: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 19 Consumer Expenditure on Personal Health: 2016
Ethical Living
Chart 20 Obese and Overweight Population by Gender: 2000-2016
Sport and Fitness
Chart 21 Percentage of Households Owning a Bicycle: 2016

LEISURE AND RECREATION

Leisure Time
Chart 22 Accessing the Internet: 2016
Vacations
Chart 23 Holiday Time: 2016
Opportunities for Celebrations and Gift-Giving