Consumer Lifestyles in Serbia

Consumer Lifestyle

About This Report

Aug 2014

Serbian consumers have become very cautious in regard to spending money, due to the on going economic crisis in the country, which has negatively affected the purchasing power of the population since 2008. The prices of products and services are the decisive factor when it comes to maintaining or changing existing spending habits, although consumers manage to find a way to indulge themselves occasionally, despite their financial constraints.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Consumer Lifestyles in Serbia

Euromonitor International's report on #Company# delivers a detailed strategic analysis of the company's business, examining its performance in the Lifestyles market and the global economy.

Company and market share data provide a detailed look at the financial position of #Company#, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of #Company#.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of #Company# provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Lifestyles research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.


Internet usage widespread among Serbian households
Decrease in spending on some foods and beverages
Serbs remain faithful to cash and cheques
Despite the crisis, consumers continue to spend on travel and holidays
Mobile phones take top spot in both short and long-distance communication


Babies and Infants
More parents into exchanging baby supplies
Big celebration of child’s first birthday becomes popular
Parents are employing childcare professionals
Fast food remains affordable as crisis hits parents’ pockets
Widespread usage of mobile phones
Teens do not use computers and mobile phones for educational purposes
Teen population travels more often
Teens use the internet as the main source of information
Young Adults
19-year-olds are spending a fortune on prom night
Living on their parents’ money
Middle Youth
Internet for socialising and online shopping
Men use credit cards more than women
More men into plastic surgery and cosmetic treatments
More retirees using bank loans
Despite low pensions, retirees travel often
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016


Home Ownership
Running Costs
Air conditioning turns into heating equipment
Property prices hit rock bottom
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016


Attitudes toward Payment Methods
Loans and Mortgages
Cash and refinancing loans (credits) become the most attractive type
M-banking gains ground
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000-2016
Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016


Eating Habits
Drinking Habits
Beer and “unucici” ranked number one in popularity
Sweets being sold at the market
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016


Perceptions of Beauty
Female Grooming
Male Grooming
Fashion Trends
Plastic surgery booming
More men undergoing beauty treatments
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016


Attitudes to Health and Well-being
Attitudes to Smoking
Patients are choosing private healthcare more often
E-cigarettes become the first choice of more and more smokers
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016


Main Households Shop
Shopping for Big-ticket Items
Personal Shopping
Shopping Online
Home appliances: minor damage, lower price
More consumers shopping for groceries online
Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016


Staying in
Going out
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
Shopping tourism like in “the good old days”
Valentine’s Day fever
Chart 7 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; 2000-2016
Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016


Private Transport
Public Transport
Air Travel
Used cars in higher demand compared with new models
Plane tickets being bought on the internet
Chart 8 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016
Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016