Consumer Lifestyles in the Czech Republic

Consumer Lifestyle

About This Report

Oct 2015

Following a couple of difficult years, the Czech economy began to recover during 2014 and this rebound has strengthened into 2015. With the rate of unemployment falling, the feel-good factor is returning – consumers are taking out more mortgages, purchasing more new cars and booking more foreign holidays. Meanwhile, Internet retailing is booming as smartphones become increasingly ubiquitous. However, with fertility rates low and life expectancy rising, the population is steadily ageing.

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Consumer Lifestyles in the Czech Republic

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LIFESTYLES IN THE CZECH REPUBLIC

Chart 1 Datagraphic in the Czech Republic

TOP FIVE CONSUMER TRENDS

Internet Retailing Booms
Foodie Revolution puts the Emphasis on Quality
Home Alone
Economic Revival brings Renewed Optimism
Grey Nation

CONSUMER SEGMENTATION

Babies and Infants
Developing a taste for value-added baby food
If you go down to the woods today
Chart 2 Babies and Infants in Focus 2000-2020
Kids
Reading remains popular
Childhood obesity a growing problem
Chart Kidss in Focus 2000-2020
Tweenagers
A screen-bound generation?
Chart 3 Tweens in Focus 2000-2020
Teens
Teenage drinking more, and at a younger age
Virtual unreality
Chart 4 Teens in Focus 2000-2020
Young Adults
Youth culture increasingly cosmopolitan
Is 25 the new 18?
Chart 5 Young Adults in Focus 2000-2020
Middle Youth
Mothers find it difficult to re-enter the labour force
Workers seek stress relief in relaxing hobbies
Chart 6 Middle Youth in Focus 2000-2020
Mid-Lifers
Early retirement on the rise
Czechs aged over 50 years as fit for work as their foreign counterparts
Chart 7 Mid-Lifers in Focus 2000-2020
Late-Lifers
Elderly consumers not afraid of new technology, but they can have a life without the Internet
For some, retirement no longer means retirement
Chart 8 Late-Lifers in Focus 2000-2020

HOUSING AND HOUSEHOLDS

Home Ownership
Housing preferences shift away from paneláks
Chart 9 Home Ownership 2000-2020
Household Profiles
Chart 10 Household Profiles 2000-2020
Running Costs
Urban gardening takes root
Chart 11 Household Running Costs 2000-2020

MONEY AND SAVINGS

Attitudes towards Payment Methods
Savings
Cryptocurrencies piques the interest of some
Loans and Mortgages
Mortgage issuance continues to expand, but rising rates pose a threat
Chart 12 Borrowing and Saving 2000-2019

EATING AND DRINKING

Eating Habits
Amid mounting concern regarding food quality, a new label for Czech food
High-tech boost for foragers
Chart 13 Food Expenditure Profile 2000-2020
Drinking Habits
The rise of craft beer
A growing thirst for cider
Deaths caused by contaminated spirits make consumers more brand conscious
Chart 14 Drinks Expenditure Profile 2000-2020

GROOMING AND FASHION

Female Grooming and Fashion Trends
Vintage fashion finds a foothold
Bringing folk motifs back to fashion
Male Grooming and Fashion Trends
Chart 15 Grooming and Fashion Expenditure 2000-2020

HEALTH AND WELLNESS

Attitudes to Health and Well-being
A gift or a bribe?
Smoking ban finally on the way?
Chart 16 Health of the Nation 2000-2020

SHOPPING HABITS

Main Household Shop
Food quality increasingly important to consumers
Affluent consumers enjoy specialist outlets
Shopping for Big-Ticket Items and Personal Goods
Chart 17 Where Households Shop for Essentials 2000-2019

LEISURE AND RECREATION

Leisure Time
More than a third now use social networks
Vacations
Public Holidays, Celebrations and Gift-Giving
The feel-good factor returns to Christmas shopping
Chart 18 Possession of Selected Home-Tech and Mobile Phones 2000-2020

GETTING AROUND

Private Transport
Government steps up efforts to modernise car fleet
Chart 19 Getting Around on Private Transport 2000-2020
Public Transport
Commuting
Cost of public transport slashed in Prague
Chart 20 Getting Around on Public Transport 2000-2020