Strategy Briefing

Consumer Lifestyles in the Middle East and Africa

Aug 2018

US$1,325

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About This Report

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The continuing growth of the region’s young, urban population is expected to drive increased demand for an array of modern goods and services in coming years. High birth rates and the large number of family households will ensure sustained demand for child-related products, but increasing levels of disposable income will result in growth of single-person households. High income inequality will continue to drive variances in consumer spending patterns and choices in nearly all product categories.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Highest birth rates in the world spurs spending on baby products

With an average of 3.9 children born per female expected in 2030, baby products will remain a huge market. Products that offer convenience will be particularly popular as women are expected to continue to join the workforce in increasing numbers.

There will soon be more urban residents than rural for the first time

It is projected that in 2026 urban residents will outnumber rural residents for the first time, significantly changing the consumer fabric and expanding consumers’ choices in terms of food, household items and a wide range of other products.

Family units make up the majority of households

Despite the robust growth of single-person households, the majority of households in the region will still consist of couples with children, ensuring sustained demand for child-related products and services, including educational products and services.

Growing demand for sustainable, secure homes

The growing number of new urban residents will be faced with myriad challenges, including ensuring greater home security and affordable energy bills. It is expected that these concerns will drive increased demand for a wide range of modern, smart product solutions, including digital IoT home systems, energy-saving appliances and alternative home energy sources such as solar panels.

Younger consumers have strong entrepreneurial spirit

Unemployment remains stubbornly high among teenagers and young adults in the region. As a result, many young people are increasingly looking for alternative career opportunities, including starting their own businesses. Highly motivated and digitally connected, this large group of young entrepreneurs is expected to drive demand for a wide range of modern goods and services in coming years.

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Introduction

Consumer lifestyles: regional population in context

Key findings

Regional Consumer Profiles

Prolific young adult segment a dynamic and connected customer base

Median age 20 yrs below highest median age in Western Europe

Married population set to jump in line with growth in young adults

Expanding city residents want affordable and secure places to live

The region has the youngest consumer base in the world

Regional Lifestyles in Focus

Slowing birth rates, but remain the highest in the world

The number of urban consumers will overtake rural by 2026

Rising disposable incomes as households without children increase

Rising number of middle-class with greater spending power

Regional spending on essentials by middle-income consumers

Country Snapshots

Algeria: age profiles in context

Algeria: consumer landscape

Bahrain: age profiles in context

Bahrain: consumer landscape

Cameroon: age profiles in context

Cameroon: consumer landscape

Egypt: age profiles in context

Egypt: consumer landscape

Iran: age profiles in context

Iran: consumer landscape

Israel: age profiles in context

Israel: consumer landscape

Jordan: age profiles in context

Jordan: consumer landscape

Kenya: age profiles in context

Kenya: consumer landscape

Kuwait: age profiles in context

Kuwait: consumer landscape

Morocco: age profiles in context

Morocco: consumer landscape

Nigeria: age profiles in context

Nigeria: consumer landscape

Qatar: age profiles in context

Qatar: consumer landscape

Saudi Arabia: age profiles in context

Saudi Arabia: consumer landscape

South Africa: age profiles in context

South Africa: consumer landscape

Tunisia: age profiles in context

Tunisia: consumer landscape

United Arab Emirates: age profiles in context

United Arab Emirates: consumer landscape

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Megatrends

Strategy Briefing

Consumer Lifestyles in the Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Highest birth rates in the world spurs spending on baby products

There will soon be more urban residents than rural for the first time

Family units make up the majority of households

Growing demand for sustainable, secure homes

Younger consumers have strong entrepreneurial spirit

Want to find out more about this report?

Table of Contents

Introduction

Consumer lifestyles: regional population in context

Key findings

Regional Consumer Profiles

Prolific young adult segment a dynamic and connected customer base

Median age 20 yrs below highest median age in Western Europe

Married population set to jump in line with growth in young adults

Expanding city residents want affordable and secure places to live

The region has the youngest consumer base in the world

Regional Lifestyles in Focus

Slowing birth rates, but remain the highest in the world

The number of urban consumers will overtake rural by 2026

Rising disposable incomes as households without children increase

Rising number of middle-class with greater spending power

Regional spending on essentials by middle-income consumers

Country Snapshots

Algeria: age profiles in context

Algeria: consumer landscape

Bahrain: age profiles in context

Bahrain: consumer landscape

Cameroon: age profiles in context

Cameroon: consumer landscape

Egypt: age profiles in context

Egypt: consumer landscape

Iran: age profiles in context

Iran: consumer landscape

Israel: age profiles in context

Israel: consumer landscape

Jordan: age profiles in context

Jordan: consumer landscape

Kenya: age profiles in context

Kenya: consumer landscape

Kuwait: age profiles in context

Kuwait: consumer landscape

Morocco: age profiles in context

Morocco: consumer landscape

Nigeria: age profiles in context

Nigeria: consumer landscape

Qatar: age profiles in context

Qatar: consumer landscape

Saudi Arabia: age profiles in context

Saudi Arabia: consumer landscape

South Africa: age profiles in context

South Africa: consumer landscape

Tunisia: age profiles in context

Tunisia: consumer landscape

United Arab Emirates: age profiles in context

United Arab Emirates: consumer landscape

Why buy this report?

Want to find out more about this report?

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