Consumer Lifestyles in Turkmenistan

Consumer Lifestyle

About This Report

Dec 2010

Strongly-held traditional values will curb the speed of change and a wide gap still exists between the elite and the general population. However, economic confidence is high, the younger population more open to western influences and government relaxation of previously highly regulated industries is allowing many Turkmenistani consumers to indulge in products beyond absolute essentials for the first time.

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STRUCTURE OF THE REPORT

CONSUMER TRENDS

Economic optimism affords higher discretionary spending
Outlook
Impact
Consumers more “connected” than ever before
Outlook
Impact
Gap widens between urban and rural lifestyles
Outlook
Impact
Children benefit financially from smaller families
Outlook
Impact
Modern shopping centres are replacing traditional markets
Outlook
Impact

CONSUMER SEGMENTATION

Babies and Infants
Impact
Kids
Impact
Tweenagers
Impact
Teens
Impact
Twenty-somethings
Impact
Thirty-somethings
Impact
Middle-aged Adults
Impact
Older Population
Impact
Table 1 Consumer Segmentation: 2005-2009
Table 2 Consumer Segmentation: 2010-2020

PEOPLE

Population
Impact
Marital Status
Impact
Town Or Country
Impact
Table 3 Population by Age: 2005-2009
Table 4 Population by Age: 2010-2020
Table 5 Male Population by Age: 2005-2009
Table 6 Male Population by Age: 2010-2020
Table 7 Female Population by Age: 2005-2009
Table 8 Female Population by Age: 2010-2020
Table 9 Population by Ethnic Groups: 2005-2009
Table 10 Population by Ethnic Groups: 2010-2020
Table 11 Population by Marital Status: 2005-2009
Table 12 Population by Marital Status: 2010-2020
Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
Table 14 Population by Urban/Rural Location and Population Density: 2005-2009
Table 15 Population by Urban/Rural Location and Population Density: 2010-2020
Table 16 Population by Major Cities: 2005-2009
Table 17 Population by Major Cities: 2010-2020

HOUSE AND HOME

Households by Annual Disposable Income
Impact
Households by Number of Occupants
Impact
Single-person Households
Impact
Couples without Children
Impact
Couples with Children
Impact
Single-parent Families
Impact
Table 18 Annual Disposable Income per Household (Constant 2009 Value): 2005-2009
Table 19 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
Table 20 Households by Number of Persons: 2005-2009
Table 21 Households by Number of Persons: 2010-2020
Table 22 Households by Type: 2005-2009
Table 23 Households by Type: 2010-15
Home Ownership
Impact
Running Costs
Shopping for Household Goods
Impact
Possession of Household Durables
Impact
DIY and Gardening
Impact
Pet Ownership
Impact
Table 24 Households by Tenure: 2005-2009
Table 25 Households by Tenure: 2010-2020
Table 26 Households by Type of Dwelling: 2005-2009
Table 27 Households by Type of Dwelling: 2010-2015
Table 28 Running Costs: 2005-2009
Table 29 Possession of Household Durables: 2005-2009
Table 30 Possession of Household Durables: 2010-2020

INCOME

Average Income
Average Income by Age
Table 31 Average Annual Gross Income by Age (Current Value): 2005-2009
Table 32 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009

CONSUMER EXPENDITURE

Living Costs
Impact
Table 33 Consumer Expenditure by Broad Category (Current Value): 2005-2009
Table 34 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
Table 35 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020

WORK

Working Conditions
Commuting
Working Women
Retirement

LEARNING

School Life
University Life
Adult Learning
Table 36 School Students: 2005-2009

EATING (INCLUDING SOFT DRINKS)

Shopping for Food and Drinks
Impact
Dining in
Dining Out
Café Culture
Table 37 Consumer Expenditure on Food (Current Value): 2005-2009
Table 38 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
Table 39 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
Table 40 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2005-2009
Table 41 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009 Value): 2005-2009
Table 42 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2009 Value): 2010-2020
Table 43 Consumer Foodservice by Type (Current Value): 2005-2009

DRINKING

Drinking Habits
Impact
Shopping for Alcoholic Beverages
Table 44 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
Table 45 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
Table 46 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020

SMOKING

Smoking Habits
Shopping for Cigarettes and Tobacco
Impact

PERSONAL APPEARANCE

Shopping for Toiletries and Cosmetics
Impact
Attitudes towards Hair and Beauty
Impact
Table 47 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
Table 48 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009

FASHION

Fashion Trends
Impact
Shopping for Clothes, Shoes and Luxury Goods
Impact
Table 49 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
Table 50 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
Table 51 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020

HEALTH AND WELLNESS

Healthcare
Health and Well-being
Impact
Sport and Fitness
Impact
Nutrition
Impact
Home Medication and Vitamins
Impact
Table 52 Health Expenditure: 2005-2009
Table 53 Healthy Life Expectancy at Birth: 2005-2009
Table 54 Obese and Overweight Population: 2005-2009
Table 55 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
Table 56 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009

LEISURE AND RECREATION

Staying in
Impact
Going Out
Impact
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Impact
Table 57 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
Table 58 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
Table 59 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020

CONSUMER TECHNOLOGY

In-home Technology
Impact
Portable Technology
Impact
E-commerce and M-commerce
Table 60 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
Table 61 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
Table 62 Household Possession of Mobile Telephones: 2005-2009
Table 63 Household Possession of Mobile Telephones: 2010-2020

TRANSPORT

Getting Around
Impact
Air Travel
Impact
Table 64 Household Possession of Passenger Vehicles: 2005-2009
Table 65 Household Possession of Passenger Vehicles: 2010-2020
Table 66 Consumer Expenditure on Transport Services (Current Value): 2005-2009
Table 67 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
Table 68 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020

MONEY

Savings
Impact
Loans and Mortgages
Impact
Credit
Impact
Table 69 Savings and Savings Ratio: 2005-2009
Table 70 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
Table 71 Consumer Loans, Mortgages and Credit (Constant 2009 Value): 2005-2009
Table 72 Financial Cards in Circulation: 2005-2009