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Consumer Lifestyle

Consumer Lifestyles in Ukraine

Nov 2014

US$2,100

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Recent political and economic upheaval has exacerbated the financial concerns of most consumers and convinced them to continue to cut back on their spending. When it comes to buying essentials—or even the infrequent treat or luxury item—consumers work hard to find the best price available and take advantage of discounts. Perhaps not surprisingly, local products and those that can boast ‘Made in Ukraine’ have seen their popularity surge among consumers in recent months.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Ukraine.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Ukraine’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Ukraine report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Ukraine’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Ukraine’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Ukraine with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Ukraine consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Ukraine
Quickly grasp the dynamics and direction of Ukraine’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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TOP FIVE CONSUMER TRENDS

Low consumer confidence affecting consumer shopping habits

Consumers breathe a warm sigh of relief as Russian gas continues to flow

Consumers show their patriotism by buying local products

Young consumers driving substantial growth in internet retailing

Mortgages remain unaffordable for most consumers

CONSUMER SEGMENTATION

Babies and Infants

Growing demand for infant milk powder

Kids

Tech-savvy kids want the newest gadgets

Tweenagers

Tweens very active on social networking sites

Teens

New wave of patriotism among Ukrainian teenagers

Young Adults

Young adults driving rise in online shopping
Second-hand shops growing in popularity

Middle Youth

Mid-lifers

Late-lifers

Pensioners increasingly enrolling in education programmes
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016

HOUSING AND HOUSEHOLDS

Home Ownership

Household Profiles

Running Costs

Home buyers opting for newly built residences

Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

Self-service terminals assisting consumers with a range of transactions

Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016
Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016

EATING AND DRINKING

Eating Habits

Drinking Habits

Greater demand for low-priced beer

Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Male Grooming

Fashion Trends

Beards becoming popular among male consumers

Rubber boots now considered fashional footwear

Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Obesity

Attitudes to Smoking

Food supplements gaining in popularity

Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016

SHOPPING HABITS

Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Dress exchanges growing in popularity

Shopping Online

Consumers in western and northern Ukraine flock to Polish stores

Locally produced products in greater demand while consumers boycott Russian products

Chart 7 Index of Retail Sales through Supermarkets 2000-2016
Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016

LEISURE AND RECREATION

Staying in

Going Out

Consumers dining out less often to cut down on expenses

Sport and Fitness

Vacations

Public Holidays, Celebrations and Gift-giving

Concerned consumers cutting back on holidays

Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016
Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016

GETTING AROUND

Private Transport

Increasing demand for used cars

Public Transport

Commuting

Air Travel

More Ukrainians riding bicycles

Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016
Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016

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Megatrends

Consumer Lifestyle

Consumer Lifestyles in Ukraine

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About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Ukraine.

Use the Consumer Lifestyle in Ukraine report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

TOP FIVE CONSUMER TRENDS

Low consumer confidence affecting consumer shopping habits

Consumers breathe a warm sigh of relief as Russian gas continues to flow

Consumers show their patriotism by buying local products

Young consumers driving substantial growth in internet retailing

Mortgages remain unaffordable for most consumers

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-lifers

Late-lifers

HOUSING AND HOUSEHOLDS

Home Ownership

Household Profiles

Running Costs

Home buyers opting for newly built residences

MONEY AND SAVINGS

Attitudes toward Payment Methods

Savings

Loans and Mortgages

Self-service terminals assisting consumers with a range of transactions

EATING AND DRINKING

Eating Habits

Drinking Habits

Greater demand for low-priced beer

GROOMING AND FASHION

Perceptions of Beauty

Female Grooming

Male Grooming

Fashion Trends

Beards becoming popular among male consumers

Rubber boots now considered fashional footwear

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Obesity

Attitudes to Smoking

Food supplements gaining in popularity

SHOPPING HABITS

Main Household Shop

Shopping for Big-ticket Items

Personal Shopping

Dress exchanges growing in popularity

Shopping Online

Consumers in western and northern Ukraine flock to Polish stores

Locally produced products in greater demand while consumers boycott Russian products

LEISURE AND RECREATION

Staying in

Going Out

Consumers dining out less often to cut down on expenses

Sport and Fitness

Vacations

Public Holidays, Celebrations and Gift-giving

Concerned consumers cutting back on holidays

GETTING AROUND

Private Transport

Increasing demand for used cars

Public Transport

Commuting

Air Travel

More Ukrainians riding bicycles

Why buy this report?

Want to find out more about this report?

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