The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2016
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Passport Survey explores the shopping habits and preferences of five shopper types in France. Results are based on responses to Euromonitor’s flagship Global Consumer Trends Survey 2015, which includes 16,300 online consumers in nine countries.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
This report explores the habits and preferences of French five main types of shoppers, helping companies and brands better target their core customers by answering the following questions;
Tech-Savvy Striver, Impulsive Experimenter, Balanced Quality-Seeker, Cautious Planner, No-frills Saver.
This report explores the habits and preferences of the five main types of shoppers in France, helping companies and brands better target their core customers by answering the following questions (and more):
Which shoppers in France need to be given a concrete reason to spend money and which ones will jump at any excuse to visit the store?
How do status-conscious consumers shop differently from those who do not care what other people think?
Which shoppers can still be influenced by traditional print and TV advertising? Who gravitates towards the recommendations of peers on social media or new location-based mobile ads?
Which shoppers in France take action by seeking out “green” and sustainable product features, rather than ineffectually worrying about the environment and global warming?
How do different shopper types incorporate mobile and online technology into their purchase process, whether to research, compare prices, buy, or share a recent purchase with their social network?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.