The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2016
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Passport Survey explores the shopping habits and preferences of five shopper types in Germany. Results are based on responses to Euromonitor International’s flagship 2015 Global Consumer Trends survey, which included 16,300 online consumers in nine countries.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
This report explores the habits and preferences of German five main types of shoppers, helping companies and brands better target their core customers by answering the following questions;
Conspicuous Consumer, Savvy Bargain-Hunter, Balanced Pragmatist, No-Frills Loyalist, Guarded Sceptic.
This report explores the habits and preferences of the five main types of shoppers in Germany, helping companies and brands better target their core customers by answering the following questions;
Which German shoppers need to be given a concrete reason to spend money and which ones will jump at any excuse to visit the store?
How do status-conscious consumers shop differently from those who do not care what other people think?
Which shoppers can still be influenced by traditional print and TV advertisements? Who gravitates towards the recommendations of peers on social media or new location-based mobile ads?
Which German shoppers take action by seeking out “green” and sustainable product features, rather than ineffectually worrying about the environment and global warming?
How do different shopper types incorporate mobile and online technology into their purchase process, whether to research, compare prices, buy, or share a recent purchase with their social network?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.