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Global Survey Report
Consumer Shopper Types: Germany
35 pages, Jun 2016
US$1,450Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Passport Survey explores the shopping habits and preferences of five shopper types in Germany. Results are based on responses to Euromonitor International’s flagship 2015 Global Consumer Trends survey, which included 16,300 online consumers in nine countries.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
THE MAIN SHOPPER TYPES IN Germany
This report explores the habits and preferences of German five main types of shoppers, helping companies and brands better target their core customers by answering the following questions;
WHAT ARE THE KEY TRAITS OF THE FIVE German SHOPPER TYPES?
Conspicuous Consumer, Savvy Bargain-Hunter, Balanced Pragmatist, No-Frills Loyalist, Guarded Sceptic.
This report explores the habits and preferences of the five main types of shoppers in Germany, helping companies and brands better target their core customers by answering the following questions;
Which German shoppers need to be given a concrete reason to spend money and which ones will jump at any excuse to visit the store?
How do status-conscious consumers shop differently from those who do not care what other people think?
Which shoppers can still be influenced by traditional print and TV advertisements? Who gravitates towards the recommendations of peers on social media or new location-based mobile ads?
Which German shoppers take action by seeking out “green” and sustainable product features, rather than ineffectually worrying about the environment and global warming?
How do different shopper types incorporate mobile and online technology into their purchase process, whether to research, compare prices, buy, or share a recent purchase with their social network?
Want to find out more about this report?
Request more informationTable of Contents
Shopper Types Overview
Uncovering key shopper types in nine global markets
Background on Euromonitor’s shopper types analysis
Using shopper traits and habits to segment consumers
Introduction to German Shopper Types
Key traits of the five German shopper t ypes
Conspicuous Consumer profile
Savvy Bargain-Hunter profile
Balanced Pragmatist profile
No-Frills Loyalist profile
Guarded Sceptic profile
Shopping Habits in Germany
Exploring the habits of shoppers in Germany
Before the store
Finding an excuse to shop
Buying on impulse versus planning ahead
Using technology for product research
Looking for guidance from brands and consumers
Filling the shopping cart: Flexibility, loyalty and status
Filling the shopping cart: Price and brand priorities
Filling the shopping cart: Special features
Filling the shopping cart: Green considerations
Online and mobile options at checkout
More on German Shopper Types
More on German consumer types
Age and gender
S ize of city and parental status
Employment and education
Income
Research Overview
Euromonitor consumer segmentation work
Overview of Global Consumer Trends survey methodology
Cluster analysis methodology in detail
Cluster analysis survey questions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Mothers | Jul 2013
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012
Complete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Mothers | Jul 2013
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012