Passport Survey explores the shopping habits and preferences of five shopper types in India. Results are based on responses to Euromonitor International’s flagship Global Consumer Trends survey 2015, which includes 16,300 online consumers in nine countries.
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This report explores the habits and preferences of India’s five main types of shoppers, helping companies and brands better target their core customers by answering the following questions;
Conspicuous Consumer, Savvy Socialiser, Balanced Bargain-hunter, Productive Planner, No-frills Saver.
This report explores the habits and preferences of the five main types of shoppers in India, helping companies and brands better target their core customers by answering a number of questions, including:
Which Indian shoppers need to be given a concrete reason to spend money, and which ones will jump at any excuse to visit a store?
How do status-conscious consumers shop differently to those who do not care what other people think?
Which shoppers can still be influenced by traditional print and TV advertisements? Who gravitates toward the recommendations of peers on social media or new location-based mobile ads?
Which Indian shoppers take action by seeking out “green” and sustainable product features, rather than merely worrying about the environment and global warming?
How do different shopper types incorporate mobile and online technology into their purchase process, whether to research, compare prices, buy, or share a recent purchase with their social network?