Consumer Shopping and Spending

Global Survey Report

About This Report

Dec 2011

Passport Survey explores consumer opinions and habits pertaining to shopping and leisure, including the influence of various marketing sources, important factors in purchase decisions, and attitudes and motivations relating to shopping as an activity. Results are based on responses to Euromonitor’s flagship survey, the Annual Study 2011, which reached out to 16,000 consumers in 8 countries.

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Consumer Shopping and Spending

What the Annual Survey can contribute to your business strategy?

Global overview of major trends in five areas of consumer life:

  • Healthy Living
  • Food & Drink
  • Shopping & Leisure
  • Technology
  • Personal Life

Insights into consumers in the fastest growing and the most established consumer markets:

  • United States
  • Latin America (Brazil)
  • Europe (UK, Germany, France)
  • Asia (China, India, Japan)

Analysis of consumer attitudes and behaviours by demographic, consumer traits: country, age, gender, social class, household type.

Analysis of consumer behaviours by attitudinal survey responses on opinion and personality.

RESEARCH OVERVIEW

Why Euromonitor’s Annual Survey matters
Why Euromonitor’s Annual Survey is unique
Overview of methodology
Online sampling
Overview of respondents (~2,000 per country)
Main questions

MARKETING INFLUENCES

Marketing influences overview
Print and retail rival TV commercials for influence
Regional differences in impact of traditional and digital advertising
The impact of digital media advertising
Cross-platform, third-party reviews also influence many consumers

BUYING DECISIONS

Buying decisions overview
When buying, core attributes trump marketing
Price and packaging are not simple product features
Green attributes are fairly important, but less so than price

ATTITUDES & MOTIVATIONS

Attitudes & motivations overview
Shopping seekers and shopping avoiders
Small treats and impulse purchases are not that common
Bargain-hunting highest in supposed shopping hotspots
Key a nswers

APPENDIX

Endnotes