Consumer Types: Australia

Introduction to Consumer Types in Australia

Scope

Background on Euromonitor International’s consumer types analysis

Uncovering key consumer types in twenty-one global markets

Key traits of the five Australian consumer types

More on Australian consumer types

Inspired adventurer

Conservative homebody

Secure traditionalist

Empowered activist

Undaunted striver

Lifestyle Habits and Preferences

Exploring the lifestyle habits and preferences of Australian consumers

Attitudes toward status and consumerism

Trade-offs between spending, time, and ways to simplify life

Exploration of nutrition and exercise across consumer types

Outlook on green labelling and environmental concerns

Dependence on and perceptions of the internet

Reliance on mobile phones

Following Australian Consumers Through the Path to Purchase

Exploring the habits of shoppers in Australia

Path to purchase: inspired adventurer

Path to purchase: conservative homebody

Path to purchase: secure traditionalist

Path to purchase: empowered activist

Path to purchase: undaunted striver

Understanding online shopping behaviour

Demographic Breakdowns of Australian Consumer Types

Age and gender

City size and parental status

Education and employment

Income

Research Overview

Euromonitor International’s consumer segmentation series

Other 2017 consumer types reports

Overview of lifestyles survey

Cluster analysis methodology in detail

Cluster analysis survey questions (1)

Cluster analysis survey questions (2)

Cluster analysis survey questions (3)

Cluster analysis survey questions (4)

Cluster analysis survey questions (5)

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