Consumer Types: Australia

Introduction to Australian Consumer Types

Background on Euromonitor’s consumer types analysis

Uncovering key consumer types in 20 global markets

Key traits of the five Australian consumer types

More on Australian consumer types

Conservative Homebody

Inspired Adventurer

Undaunted Striver

Empowered Activist

Secure Traditionalist

Lifestyle Habits and Preferences

Exploring the lifestyle habits and preferences of Australian consumers

Attitudes toward status and consumerism

Trade-offs between spending, time, and ways to simplify life

Exploration of nutrition and exercise across consumer types

Outlook on green labelling and environmental concerns

Dependence on and perceptions of the internet

Technology continues to spread to more areas of consumers’ lives

Following Australian Consumers Through the Path to Purchase

Exploring the habits of shoppers in Australia

Path to purchase: Conservative Homebody

Path to purchase: Inspired Adventurer

Path to purchase: Undaunted Striver

Path to purchase: Empowered Activist

Path to purchase: Secure Traditionalist

Demographic Breakdowns of Australian Consumer Types

Age and gender

City size and parental status

Education and employment

Income

Research Overview

Euromonitor’s consumer segmentation series

Other 2016 consumer types reports

Overview of Global Consumer Trends survey

Cluster analysis methodology in detail

Cluster analysis survey questions (1)

Cluster analysis survey questions (2)

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