- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Mobility
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- Careers
- About Us
-
Store
Global Survey Report
Consumer Types: Introduction
Oct 2012
US$1,450Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Passport Survey explores the preferences and behaviours of four consumer types across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. This report is an introduction to the consumer types, which are explored in greater detail in four additional reports in the series. Results are based on responses to Euromonitor’s flagship survey, the Annual Survey 2011, which includes 16,000 online consumers in eight countries.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Passport Survey explores the preferences and behaviours of four consumer types across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking.
This report focuses on the Undaunted Striver; other consumer types are explored in four additional reports in the series.
Results are based on responses to Euromonitor International’s flagship survey, the Annual Survey 2011, which includes 16,000 online consumers in eight countries
Want to find out more about this report?
Request more informationTable of Contents
INTRODUCTION TO CONSUMER TYPES
Why learn about consumer types?
Uncovering the four main consumer types
Key traits of the four consumer t ypes
Undaunted Striver profile
Savvy Maximiser profile
Content Streamer profile
Secure Traditionalist profile
PERSONAL TRAITS AND VALUES
Exploring four p ersonality areas
Status and consumerism
Money and finance
Individual attitudes
Work and social life
DEMOGRAPHICS
Age and gender
Marital and parental status
Income
Geographic distribution of consumer types
TO LEARN MORE…
Read the other reports in the Consumer Typologies series
RESEARCH OVERVIEW
Why Euromonitor International’s Annual Survey matters
Why Euromonitor’s Annual Survey is unique
Overview of methodology
Cluster analysis methodology in detail
Overview of respondents (~2,000 per country)
APPENDIX
Cluster analysis survey questions (1)
Cluster analysis survey questions (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Mothers | Jul 2013
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012
Complete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Mothers | Jul 2013
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012