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Strategy Briefing

Consumer Types: Italy

39 pages, Nov 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Euromonitor explores the preferences and behaviours of five consumer types in Italy across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on responses to Euromonitor’s flagship Global Consumer Trends survey 2016, which includes 28,000 online consumers in 20 countries.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Undaunted Striver (15%)

Tech savvy
Image conscious
High income and spending habits

Secure Traditionalist (18%)

Not concerned with image
Avoids shopping
Less concerned with climate change and the environment

Conservative Homebody (29%)

Somewhat concerned with their image
Prefers to let others lead
Enjoys shopping occasionally

Empowered Activist (17%)

Enjoys taking charge
Feels like they can make a difference
Worried about global issues

Cautious Planner (21%)

Less likely to spend or use credit cards
Rarely makes impulse purchases and shops with lists
Loves to shop

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Introduction to Italian Consumer Types

Background on Euromonitor’s consumer types analysis

Uncovering key consumer types in 20 global markets

Key traits of the five Italian consumer types

Introduction to Italian consumer TYPES

Introduction to Italian consumer types

Conservative Homebody

Cautious Planner

Secure Traditionalist

Empowered Activist

Undaunted Striver

Lifestyle habits and preferences

Exploring the lifestyle habits and preferences of Italian consumers

Attitudes toward status and consumerism

Trade-offs between spending, time, and ways to simplify life

Exploration of nutrition and exercise across consumer types

LIFESTYLE HABITS AND PREFERENCES

Outlook on green labelling and environmental concerns

Dependence on and perceptions of the internet

Technology continues to spread to more areas of consumer lives

Demographic breakdowns of Italian consumer types

Age and gender

City size and parental status

Education and employment

Income

Research overview

Euromonitor’s consumer segmentation series

Research Overview

Other 2016 consumer types reports

Overview of Global Consumer Trends survey

Cluster analysis methodology in detail

Cluster analysis survey questions (1)

Cluster analysis survey questions (2)

Cluster analysis survey questions (3)

Why buy this report?

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Megatrends

Strategy Briefing

Consumer Types: Italy

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Undaunted Striver (15%)

Secure Traditionalist (18%)

Conservative Homebody (29%)

Empowered Activist (17%)

Cautious Planner (21%)

Want to find out more about this report?

Table of Contents

Introduction to Italian Consumer Types

Background on Euromonitor’s consumer types analysis

Uncovering key consumer types in 20 global markets

Key traits of the five Italian consumer types

Introduction to Italian consumer TYPES

More on Italian consumer types

Introduction to Italian consumer types

Conservative Homebody

Cautious Planner

Secure Traditionalist

Empowered Activist

Undaunted Striver

Lifestyle habits and preferences

Exploring the lifestyle habits and preferences of Italian consumers

Attitudes toward status and consumerism

Trade-offs between spending, time, and ways to simplify life

Exploration of nutrition and exercise across consumer types

LIFESTYLE HABITS AND PREFERENCES

Outlook on green labelling and environmental concerns

Dependence on and perceptions of the internet

Technology continues to spread to more areas of consumer lives

Demographic breakdowns of Italian consumer types

Age and gender

City size and parental status

Education and employment

Income

Research overview

Euromonitor’s consumer segmentation series

Research Overview

Other 2016 consumer types reports

Overview of Global Consumer Trends survey

Cluster analysis methodology in detail

Cluster analysis survey questions (1)

Cluster analysis survey questions (2)

Cluster analysis survey questions (3)

Why buy this report?

Want to find out more about this report?

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