Consumer Types: Italy

Introduction to Consumer Types in Italy

Scope

Background on Euromonitor International’s consumer types analysis

Uncovering key consumer types in 21 global markets

Key traits of the five Italy consumer types

More on consumer types in Italy

Conservative homebody

Secure traditionalist

Cautious planner

Empowered activist

Undaunted striver

Lifestyle Habits and Preferences

Exploring the lifestyle habits and preferences of Italian consumers

Attitudes towards status and consumerism

Trade-offs between spending, time, and ways to simplify life

Exploration of nutrition and exercise across consumer types

Outlook on green labelling and environmental concerns

Dependence on and perceptions of the internet

Reliance on mobile phones

Following Italian Consumers Through the Path to Purchase

Exploring the habits of shoppers in Italy

Path to purchase: conservative homebody

Path to purchase: secure traditionalist

Path to purchase: cautious planner

Path to purchase: empowered activist

Path to purchase: undaunted striver

Understanding online shopping behaviour

Demographic Breakdowns of Italian Consumer Types

Age and gender

City size and parental status

Education and employment

Income

Research Overview

Euromonitor International’s consumer segmentation series

Other 2017 consumer types reports

Overview of Lifestyles survey

Cluster analysis methodology in detail

Cluster analysis survey questions (1)

Cluster analysis survey questions (2)

Cluster analysis survey questions (3)

Cluster analysis survey questions (4)

Cluster analysis survey questions (5)

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