Passport Survey explores the preferences and behaviours of four consumer types across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. This report focuses on the Secure Traditionalist; other consumer types are explored in four additional reports in the series. Results are based on responses to Euromonitor International’s flagship survey, the Annual Survey 2011, which includes 16,000 online consumers in 8 countries
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