Passport Survey explores the preferences and behaviours of five consumer types in the US across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on responses to Euromonitor’s flagship Global Consumer Trends survey 2013, which includes 16,300 online consumers in 9 countries.
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Consumer types can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.
This report includes in-depth profiles of the five US consumer types:
The report presents each types' personal traits and values, their demographic profile, and their consumer behaviours in the areas of health and diet, green attitudes, shopping habits and technology use.
In addition, each report contains targeted marketing strategies for how to best reach each type.
Additional consumer types reports can be found on euromonitor.com and inside the Passport Survey system; these reports include profiles of consumers in the following countries: