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Strategy Briefing

Consumers are Paying More for Consumer Electronics

Oct 2016

US$1,325

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About This Report

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A slew of new products, such as smart wearables and wireless speakers, and innovations such as Ultra HD TVs and convertible laptops resonate with the shift in consumer preferences. These products command higher retail selling prices, helping to boost value sales. Previously, manufacturers and retailers had been forced to resort to discounts to drive sales, undermining their profitability.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Value growth keeps pace with volume growth

New products such as smart wearables and innovations such as Ultra HD and convertible laptops resonate with the shift in consumer preferences, helping to boost value sales and profits due to their higher price points.

Laptops remain important to consumers

Laptops regain their place as primary devices for long-form content consumption and productivity.

Demand falls but prices are stable in in-car entertainment

Audiophiles sustain the unit prices of in-dash media players and in-car speakers but demand is depressed by connected cars.

Unit prices are increasing in LCD TVs

TVs are still the main form of entertainment in emerging markets while households in developed markets are upgrading to Ultra HD, boosting both volume and value growth for manufacturers.

Huawei emerges as a strong competitor to Samsung

Huawei’s rise to the top has not only been driven by its broad distribution network and marketing prowess but also its focus on innovation.

Consumers are willing to pay for audio quality

Wireless speakers will remain a niche product category over the forecast period but consumers who do purchase are willing to pay for higher audio quality.

Smart wearables to exceed activity wearables in 2020

Apart from being equipped with additional features on top of what activity wearables can provide, cellular connectivity will also increase the appeal of smart wearables, driving value sales for manufacturers.

Growth of internet retailing is not uniform

Wearable electronics have the greatest growth potential while store-based retailers remain dominant for “big ticket” items such as home video.

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Introduction

Scope

Key findings

Market Outlook

Asia Pacific cushions slowdown in Western Europe and North America

Value growth keeping pace with volume growth

Lifestyle changes that affect sales

Gender blurring: Pink is not just for girls

Spending singles and mid-lifers: All about me

Extension of middle class: Substantial wealth accumulation

Agnostic consumers: Cheap is not always better

Consumer expenditure: More things to buy and pay

Ageing population: Healthcare is of utmost priority

Computers and Peripherals

Tablets leads by volume, while laptops ahead by value

Laptops set to undergo renaissance

Tablets struggle to find sweet spot amid multi-screen consumption

Laptops and tablets penetration approaching saturation

Convertibles salvage manufacturers’ profit margins

Convertible tablets’ popularity boosts Windows

Enterprises start to embrace portable computing

Business tablets buoyed by retail and hospitality

Monitors look to niche markets

Printers continue to lose relevance

In-car Entertainment

Growth of ride-sharing services impact car ownership

Developed markets continue to see a slide in demand

Older cars are cushioning the decline in emerging markets

In-home Consumer Electronics

Developed markets drive value growth in LCD TVs

OLED TVs are still far from mainstream

Smart TVs is increasingly a checkbox feature

Video players are becoming obsolete

Changes in content consumption impact demand for home audio

Portable Consumer Electronics

Smartphones and wearables drive volume sales

Emerging markets are high-growth markets for smartphones

Huawei’s meteoric rise to third position in smartphones

Mobile gaming fuels growth of large-screen smartphones

Wireless speakers to reach 73 million units in 2021

Consumers are willing to pay for audio quality as price hits US$95

Smart wearables to drive up value sales

Asia Pacific will account for almost half of total retail value sales

Margins increasing despite selling less

E-readers become niche as print books prove to be resilient

Portable media players lose relevance to consumers

Retail Channel Distribution

Store-based retailers still dominant

Growth of internet retailing is not uniform across categories

Online retailers target mobile-first consumers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Why buy this report?

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Megatrends

Strategy Briefing

Consumers are Paying More for Consumer Electronics

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Value growth keeps pace with volume growth

Laptops remain important to consumers

Demand falls but prices are stable in in-car entertainment

Unit prices are increasing in LCD TVs

Huawei emerges as a strong competitor to Samsung

Consumers are willing to pay for audio quality

Smart wearables to exceed activity wearables in 2020

Growth of internet retailing is not uniform

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Outlook

Asia Pacific cushions slowdown in Western Europe and North America

Value growth keeping pace with volume growth

Lifestyle changes that affect sales

Gender blurring: Pink is not just for girls

Spending singles and mid-lifers: All about me

Extension of middle class: Substantial wealth accumulation

Agnostic consumers: Cheap is not always better

Consumer expenditure: More things to buy and pay

Ageing population: Healthcare is of utmost priority

Computers and Peripherals

Tablets leads by volume, while laptops ahead by value

Laptops set to undergo renaissance

Tablets struggle to find sweet spot amid multi-screen consumption

Laptops and tablets penetration approaching saturation

Convertibles salvage manufacturers’ profit margins

Convertible tablets’ popularity boosts Windows

Enterprises start to embrace portable computing

Business tablets buoyed by retail and hospitality

Monitors look to niche markets

Printers continue to lose relevance

In-car Entertainment

Growth of ride-sharing services impact car ownership

Developed markets continue to see a slide in demand

Older cars are cushioning the decline in emerging markets

In-home Consumer Electronics

Developed markets drive value growth in LCD TVs

OLED TVs are still far from mainstream

Smart TVs is increasingly a checkbox feature

Video players are becoming obsolete

Changes in content consumption impact demand for home audio

Portable Consumer Electronics

Smartphones and wearables drive volume sales

Emerging markets are high-growth markets for smartphones

Huawei’s meteoric rise to third position in smartphones

Mobile gaming fuels growth of large-screen smartphones

Wireless speakers to reach 73 million units in 2021

Consumers are willing to pay for audio quality as price hits US$95

Smart wearables to drive up value sales

Asia Pacific will account for almost half of total retail value sales

Margins increasing despite selling less

E-readers become niche as print books prove to be resilient

Portable media players lose relevance to consumers

Retail Channel Distribution

Store-based retailers still dominant

Growth of internet retailing is not uniform across categories

Online retailers target mobile-first consumers

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Why buy this report?

Want to find out more about this report?

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