Consumers in 2018

December 2017

World consumer expenditure will reach a new high in 2018. Emerging markets will continue to drive global economic growth, which will also be reflected in the consumer landscape. Nearly two thirds of the world’s consumer expenditure will still be concentrated in developed markets. This report will provide some key insights about the 2018 consumer from the digital, household, income, expenditure and population perspectives.

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The global consumer landscape in 2018

Euromonitor International forecasts that the global economy will grow annually by >3.5% in real terms in 2018, driven by emerging and developing countries, although income inequality will weigh on consumers as will slow wage growth in developed markets. Real annual disposable income per capita in developed economies will grow by just

4% in Asia Pacific.Asia will continue to lead with regards to m-commerce uptakeThe smartphone, in particular, fuelled the rapid uptake of internet access in the last decade. While there is no disputing how this device transformed life for developed market consumers, it served an even more pivotal role for emerging market consumers. Smartphones and the mobile internet that these on-the-go devices enabled democratised the internet, altering the ways consumers live, work, play and shop. Emerging markets are expected to lead global spending growthBehind the headline figure of accelerating global consumer spending growth in 2018 are contrasting prospects for developed and developing economies.The 65+ age group will continue to drive global population growthThe global population is set to rise by 1.2% year-onyearin 2018. Driving this growth will be the 65+ agegroup, which will be the fastest-growing cohort with a3.7% year-on-year expansion. The population aged 0-14is expected to rise by just 0.8% annually in 2018. This isa result of higher female labour force participation,delaying childbirth, and rising life expectancy across theglobe.

Consumers in 2018
The global consumer landscape in 2018
The digital consumer in 2018
Asia will continue to lead with regards to m-commerce uptake
Households in 2018
Top three households trends in 2018
Income and expenditure in 2018
Emerging markets are expected to lead global spending growth
Global population in 2018
The 65+ age group will continue to drive global population growth
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