Consumers in 2019

Top three demographic trends for 2019

Ageing driven by developing countries

Growth in the global population aged 65+ (3.6% in 2019) will be mainly driven by developing and emerging economies. Owing to higher life expectancy, the 65+ age cohort in the developing world will record a 4.2% year-on-year growth in 2019. A growing number of elderly consumers will have major impacts on consumer markets in developing countries.

Migration gives developed economies a demographic boost

Net migration to developed countries will hit 2.8 million in 2019, helping to boost population growth. Migration will add to labour supply, widen the consumer base, while multi-culturalism and diversity will impact consumer lifestyles and habits in developed markets.

Health risks rise globally

A number of lifestyle health issues will continue to be on the rise, as a result of urbanisation and changing diets/lifestyles. In North America, obesity is expected to reach 38.4% of the population aged 18+ in 2019, up from 34.0% in 2012. Health and healthy living will, therefore, continue to increase in importance in 2019 as a key determinant in consumers’ purchasing decisions and their lifestyles.