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Strategy Briefing
Contact Lenses and Solutions in Western Europe
40 pages, Oct 2017
US$1,325Added to Cart
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About This Report
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Sales of contact lenses and solutions in Western Europe are falling, as unit prices decline with the rise of online retailers and fierce competition between optical shops. Volume sales are constrained by the development of eye corrective surgery, spectacles being back in fashion,and consumers opting to wear disposable lenses occasionally, rather than daily. Daily disposable contact lenses are,however, the fastest growing category and will drive the region’s marginal value growth expected to 2022
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Declining demand for conventional lenses
Across Western Europe, a growing number of consumers are turning to daily disposables, which are deemed more convenient and hygienic than conventional lenses. Conventional lenses are typically higher priced, so this trend is contributing to an overall decline in the region’s value sales, aggravated by the increased competition between optical stores and online retailers.
Drop in the use of contact lens solutions
Across the region, sales of lens solutions have dropped because of the growing number of consumers turning to daily disposable contact lenses which do not require the use of contact lens solutions – depriving optical stores of a source of revenues as such solutions used to be a regular add-on sale for them.
Rise of online retailers and downward pressure on unit prices
Internet retailing has quickly established itself in Western Europe as the second largest retail channel for contact lenses and solutions. Convenience and competitive pricing have propelled growth for internet retailers and intensified retail competition among optical stores, resulting in declining unit prices.
A highly concentrated market
The market for contact lenses and solutions is highly concentrated, with the top five players representing almost 60% of the region’s value sales in 2017. Leading players include Novartis AG, Johnson & Johnson Inc, Cooper Cos Inc and Valeant Pharmaceuticals Inc, which leverage their strong brand recognition and vast marketing and R&D resources to maintain their positions.
Private label remains confined to the UK, the Netherlands and France
Private label remains insignificant in most countries, but accounted for 5% of value sales in Western Europe in 2016, owing to their importance in the UK, France and the Netherlands where the brands of leading optical chains have gained significant market share.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Contact lenses and solutions in a global context
Downward pressure on unit prices to limit regional value growth
Germany and the UK are clearly ahead
UK and Spain had the largest value growth between 2012 and 2017
Lens Solutions Sales Dip as Demand for Daily Disposables Rises
Daily disposable lenses continue being increasingly popular
The rapid rise of internet sales…
…is putting pressure on prices and reshaping the distribution landscape
Leading Companies and Brands
The market is highly concentrated in Western Europe
A handful of multinationals dominate the market
Leading players rely on the UK, Germany and, to a lesser extent, France
Air Optix and Dailies by Novartis AG maintain their lead
Forecast Projections
A moderately more positive outlook
Declining unit prices and corrective surgery are likely to hamper growth
Country Snapshots
France: Market context
France: Competitive and retail landscape
Germany: Market context
Germany: Competitive and retail landscape
Italy: Market context
Italy: Competitive and retail landscape
Netherlands: Market context
Netherlands: Competitive and retail landscape
Spain: Market context
Spain: Competitive and retail landscape
Sweden: Market context
Sweden: Competitive and retail landscape
Switzerland: Market context
Switzerland: Competitive and retail landscape
Turkey: Market context
Turkey: Competitive and retail landscape
UK: Market context
UK: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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