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Learn moreSep 2015
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New technologies and scientific advancements are shaping contact lenses with innovation helping drive demand. Companies focused on launching contact lenses offering increased comfort, combating dryness, using silicone hydrogel and targeting specific eye impairments such as astigmatism and presbyopia.
Johnson & Johnson Vision Care (Australia) was the leading player in contact lenses in 2014 with a 37% retail value share. The company’s portfolio includes Acuvue, which is first in both daily disposable lenses and weekly/monthly disposable lenses. In 2014, Johnson & Johnson Vision Care (Australia)’s share in contact lenses decreased by one percentage point due to strong price competition.
Advanced technology will help drive growth in contact lenses over the forecast period, with contact lens manufacturers launching products targeting dryness and irritation for increased comfort. Contact lenses is expected to grow by a 1% value CAGR at constant 2015 prices over the forecast period, reflecting the mature nature of the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Australia market research report includes:
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This industry report originates from Passport, our contact lenses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.