Over the review period, various innovative new product launches reached contact lenses in Germany. Various new and improved daily disposable lenses with silicone hydrogel for more comfort in terms of wear and oxygen permeability, including CIBA Vision Dailies Total and CooperVision MyDay Daily Disposable, have been introduced. With a growing selection including a variety of toric and multifocal lenses, demand for more sophisticated products has grown. Hence, value sales of contact lenses grew faster than overall volume sales in Germany in 2016.
CIBA Vision GmbH was able to maintain its strong leading position within German contact lenses in 2015 while keeping its value share of 45%. Due to its large product variety with a wide selection of innovative technologies within all three types of contact lenses, the company is able to cater to the various individual needs of many consumers. Its long-standing tradition and high level of brand recognition in Germany contributes to its ongoing success.
The fact that digitalisation and the extensive use of small mobile devices enhance the progression of defective vision in more consumers, and at younger ages, supports the positive outlook for value and volume sales of contact lenses. Developments in German demographics and lifestyle trends are additionally expected to continue supporting an increased demand for contact lenses, especially in the less expensive daily disposable lenses. As a result, volume sales of contact lenses are set to grow slightly faster over the forecast period than value sales at constant 2016 prices.
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Understand the latest market trends and future growth opportunities for the Contact Lenses industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Contact Lenses research and analysis database.
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