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Learn moreJul 2016
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In Italy, around 6% of the population wear contact lenses. Although the overall number of contact lens wearers has remained relatively stable over the last few years, the incidence of myopia has been increasing over the last 10 years, especially among younger consumers. In particular, this consumer segment demands fast and convenient solutions to eye health problems, which in turn serves as the key driver of the rising demand for daily disposable lenses, a category of products that are often considered to be best suited to the active lifestyles of modern consumers.
Ciba Vision retained its lead in contact lenses in 2015, holding a 20% value share. As the leading operator in all of three categories in contact lenses, Ciba Vision holds a strong position as an innovative manufacturer of high-quality daily disposable lenses, frequent replacement lenses and conventional lenses.
According to industry players the category has room for further growth as the penetration of daily contact lenses is lower in Italy than in some other European countries. The rising popularity of silicone hydrogel lenses is also set to continue playing an important role in the development of the category over the forecast period, notably due to the likelihood that the marketing initiatives of manufacturers will be adapted in response to the popularity of silicone hydrogel lenses as well as the inclination of opticians to develop sales of contact lenses made from this material.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Italy market research report includes:
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This industry report originates from Passport, our contact lenses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.