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Country Report

Contact Lenses in

Contact Lenses in Italy

Jul 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In Italy, around 6% of the population wear contact lenses. Although the overall number of contact lens wearers has remained relatively stable over the last few years, the incidence of myopia has been increasing over the last 10 years, especially among younger consumers. In particular, this consumer segment demands fast and convenient solutions to eye health problems, which in turn serves as the key driver of the rising demand for daily disposable lenses, a category of products that are often considered to be best suited to the active lifestyles of modern consumers.

COMPETITIVE LANDSCAPE

Ciba Vision retained its lead in contact lenses in 2015, holding a 20% value share. As the leading operator in all of three categories in contact lenses, Ciba Vision holds a strong position as an innovative manufacturer of high-quality daily disposable lenses, frequent replacement lenses and conventional lenses.

PROSPECTS

According to industry players the category has room for further growth as the penetration of daily contact lenses is lower in Italy than in some other European countries. The rising popularity of silicone hydrogel lenses is also set to continue playing an important role in the development of the category over the forecast period, notably due to the likelihood that the marketing initiatives of manufacturers will be adapted in response to the popularity of silicone hydrogel lenses as well as the inclination of opticians to develop sales of contact lenses made from this material.

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Contact Lenses Market Sample Report Contact Lenses Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

In which markets are daily disposables more popular than monthly and extended wear?
Is coloured, toric, spherical or multifocal the dominant type of contact lens in Italy?
Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

Megatrends

Country Report

Contact Lenses in Italy

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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