Contact Lenses in Malaysia

TRENDS

Consumers in Malaysia are increasingly aware of the potential negative effects of using cheap contact lenses, with these products being marketed on roadside street stalls or in kiosks in night markets. Malaysians are therefore gradually switching to purchasing contact lenses from the leading optical good stores like Focus Point, Optical 88 and MOG Eyewear, since these retailers also provide attractive discount packages for consumers. Thus, consumers prefer international brands in contact lenses such as Acuvue, PureVision and Freshkon.

COMPETITIVE LANDSCAPE

Johnson & Johnson (M) Sdn Bhd has retained its leading position in contact lenses with a value share of 39% in 2015. The company is present in contact lenses under daily disposable lenses (DD) and frequent replacement lenses (FRP) with brands including 1-Day Acuvue and Acuvue Oasys. Johnson & Johnson has continued to strengthen its physical presence through distribution in more optical shops as well as through online retailers. Furthermore, the company has also launched a new 10-lenses packaging for its 1-Day Acuvue Define range, which is designed for consumers who prefer to purchase a lower amount of lenses each time, while it also benefits consumers who prefer to wear lenses with different colours.

PROSPECTS

There is expected to be an increasing number of cosmetic lenses being launched by leading contact lenses manufacturers such as Bausch & Lomb, CooperVision and Ciba Vision, as well as Johnson & Johnson. A large number of the leading manufacturers in contact lenses are showing a greater interest in colour cosmetic lenses, with the trend of wearing cosmetic lenses becoming more significant. Furthermore, existing strong brand reputation has also forged a competitive advantage for these players if they look to compete within cosmetic lenses.

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