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Country Report

Contact Lenses in

Contact Lenses in Malaysia

23 pages, Sep 2016

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Consumers in Malaysia are increasingly aware of the potential negative effects of using cheap contact lenses, with these products being marketed on roadside street stalls or in kiosks in night markets. Malaysians are therefore gradually switching to purchasing contact lenses from the leading optical good stores like Focus Point, Optical 88 and MOG Eyewear, since these retailers also provide attractive discount packages for consumers. Thus, consumers prefer international brands in contact lenses such as Acuvue, PureVision and Freshkon.

COMPETITIVE LANDSCAPE

Johnson & Johnson (M) Sdn Bhd has retained its leading position in contact lenses with a value share of 39% in 2015. The company is present in contact lenses under daily disposable lenses (DD) and frequent replacement lenses (FRP) with brands including 1-Day Acuvue and Acuvue Oasys. Johnson & Johnson has continued to strengthen its physical presence through distribution in more optical shops as well as through online retailers. Furthermore, the company has also launched a new 10-lenses packaging for its 1-Day Acuvue Define range, which is designed for consumers who prefer to purchase a lower amount of lenses each time, while it also benefits consumers who prefer to wear lenses with different colours.

PROSPECTS

There is expected to be an increasing number of cosmetic lenses being launched by leading contact lenses manufacturers such as Bausch & Lomb, CooperVision and Ciba Vision, as well as Johnson & Johnson. A large number of the leading manufacturers in contact lenses are showing a greater interest in colour cosmetic lenses, with the trend of wearing cosmetic lenses becoming more significant. Furthermore, existing strong brand reputation has also forged a competitive advantage for these players if they look to compete within cosmetic lenses.

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Contact Lenses Market Sample Report Contact Lenses Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

In which markets are daily disposables more popular than monthly and extended wear?
Is coloured, toric, spherical or multifocal the dominant type of contact lens in Malaysia?
Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

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Country Report

Contact Lenses in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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