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Country Report

Contact Lenses in

Contact Lenses in Poland

Jul 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In Poland, around 3%-4% of the population wears contact lenses. The overall number increased over the last few years of the review period and an increasing incidence of myopia, especially among younger consumers, was noticeable. In particular, this consumer segment demands fast and convenient solutions, which in turn serves as the key driver for the rising demand of daily disposable lenses (DD), a product type that is often considered best suited to the active lifestyles of modern consumers.

COMPETITIVE LANDSCAPE

In 2015, Johnson & Johnson Poland Sp zoo retained its leading position in contact lenses with a 37% value share. This was mainly due to its well-known brand, Acuvue, which is widely available in optical goods stores and through internet retailing in Poland. Novartis Poland Sp zoo, with its Dailies Aqua Comfort Plus and Air Optix brands, was the second leading company in 2015 with a 29% value share in contact lenses.

PROSPECTS

The positive trend for contact lenses is expected to continue over the forecast period. With further increasing myopia rates amongst younger consumers aged between 20 and 30 years on the one hand, and the ageing population on the other, the convenience factor of contact lenses is likely to continue playing an important role. The increasing availability in various distribution channels is also expected to contribute to growing value and volume sales.

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Contact Lenses Market Sample Report Contact Lenses Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

In which markets are daily disposables more popular than monthly and extended wear?
Is coloured, toric, spherical or multifocal the dominant type of contact lens in Poland?
Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

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Country Report

Contact Lenses in Poland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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