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Learn moreJul 2016
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In Poland, around 3%-4% of the population wears contact lenses. The overall number increased over the last few years of the review period and an increasing incidence of myopia, especially among younger consumers, was noticeable. In particular, this consumer segment demands fast and convenient solutions, which in turn serves as the key driver for the rising demand of daily disposable lenses (DD), a product type that is often considered best suited to the active lifestyles of modern consumers.
In 2015, Johnson & Johnson Poland Sp zoo retained its leading position in contact lenses with a 37% value share. This was mainly due to its well-known brand, Acuvue, which is widely available in optical goods stores and through internet retailing in Poland. Novartis Poland Sp zoo, with its Dailies Aqua Comfort Plus and Air Optix brands, was the second leading company in 2015 with a 29% value share in contact lenses.
The positive trend for contact lenses is expected to continue over the forecast period. With further increasing myopia rates amongst younger consumers aged between 20 and 30 years on the one hand, and the ageing population on the other, the convenience factor of contact lenses is likely to continue playing an important role. The increasing availability in various distribution channels is also expected to contribute to growing value and volume sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our contact lenses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.