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In Romania, contact lenses are mostly used as convenient substitutes for spectacles in certain contexts. Usage is most common when participating in sport and for special occasions. This implies that almost all contact lens users have at least one pair of spectacles and are dual users. This is a consequence of restricted consumer purchasing power. In a concentrated high-tech industry, unit prices do not differ much globally. Thus, while services in Romania are affordable for most of the population, contact lenses are a less affordable than in other countries.
Novartis was the leading player in 2015 with a 26% share of retail value sales. The company benefits from strong brand recognition due to the wide availability of its products in the market.
Contact lenses have reached most consumers that need and can afford such products. Consequently, the category is close to being saturated and projected growth is closely linked to consumer purchasing power. Higher purchasing power would enable more Romanians to opt for regular use of contact lenses over spectacles.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Romania market research report includes:
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This industry report originates from Passport, our contact lenses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.