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Country Report
Contact Lenses in Romania
20 pages, Sep 2016
US$990Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
TRENDS
In Romania, contact lenses are mostly used as convenient substitutes for spectacles in certain contexts. Usage is most common when participating in sport and for special occasions. This implies that almost all contact lens users have at least one pair of spectacles and are dual users. This is a consequence of restricted consumer purchasing power. In a concentrated high-tech industry, unit prices do not differ much globally. Thus, while services in Romania are affordable for most of the population, contact lenses are a less affordable than in other countries.
COMPETITIVE LANDSCAPE
Novartis was the leading player in 2015 with a 26% share of retail value sales. The company benefits from strong brand recognition due to the wide availability of its products in the market.
PROSPECTS
Contact lenses have reached most consumers that need and can afford such products. Consequently, the category is close to being saturated and projected growth is closely linked to consumer purchasing power. Higher purchasing power would enable more Romanians to opt for regular use of contact lenses over spectacles.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Contact Lenses in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Romania?
- Is style playing an increasingly important role over health in purchasing decisions?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our contact lenses market research database.
Want to find out more about this report?
Request more informationTable of Contents
Contact Lenses in Romania - Company Profiles
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Contact Lenses in Russia | Jul 2016
- Contact Lenses in Singapore | Jul 2016
- Contact Lenses in South Africa | Sep 2016
- Contact Lenses in South Korea | Nov 2017
- Contact Lenses in Spain | Sep 2016
- Contact Lenses in Sweden | Jul 2016
- Contact Lenses in Switzerland | Aug 2016
- Contact Lenses in Taiwan | Oct 2016
- Contact Lenses in Thailand | Aug 2016
- Contact Lenses in the Netherlands | Jul 2016
- Contact Lenses in the Philippines | Jul 2016
- Contact Lenses in the United Arab Emirates | Sep 2016
- Contact Lenses in the United Kingdom | Jul 2016
- Contact Lenses in the US | Jul 2016
- Contact Lenses in Turkey | Jul 2016
- Contact Lenses in Ukraine | Jul 2016
Company Reports
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Hoya Corp in Eyewear | Dec 2017
- Johnson & Johnson Inc. in Eyewear | Nov 2017
Complete Catalogue
Country Reports
- Contact Lenses in Argentina | Jul 2016
- Contact Lenses in Australia | Sep 2015
- Contact Lenses in Brazil | Jul 2016
- Contact Lenses in Canada | Jul 2016
- Contact Lenses in China | Jul 2016
- Contact Lenses in France | Jul 2016
- Contact Lenses in Germany | Jul 2016
- Contact Lenses in Hong Kong, China | Sep 2015
- Contact Lenses in India | Sep 2016
- Contact Lenses in Indonesia | Aug 2016
- Contact Lenses in Italy | Jul 2016
- Contact Lenses in Japan | Jul 2016
- Contact Lenses in Malaysia | Sep 2016
- Contact Lenses in Mexico | Aug 2016
- Contact Lenses in Poland | Jul 2016
- Contact Lenses in Russia | Jul 2016
- Contact Lenses in Singapore | Jul 2016
- Contact Lenses in South Africa | Sep 2016
- Contact Lenses in South Korea | Nov 2017
- Contact Lenses in Spain | Sep 2016
- Contact Lenses in Sweden | Jul 2016
- Contact Lenses in Switzerland | Aug 2016
- Contact Lenses in Taiwan | Oct 2016
- Contact Lenses in Thailand | Aug 2016
- Contact Lenses in the Netherlands | Jul 2016
- Contact Lenses in the Philippines | Jul 2016
- Contact Lenses in the United Arab Emirates | Sep 2016
- Contact Lenses in the United Kingdom | Jul 2016
- Contact Lenses in the US | Jul 2016
- Contact Lenses in Turkey | Jul 2016
- Contact Lenses in Ukraine | Jul 2016
Company Reports
- Cooper Cos Inc, The in Eyewear | Dec 2017
- Hoya Corp in Eyewear | Dec 2017
- Johnson & Johnson Inc. in Eyewear | Nov 2017