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Country Report

Contact Lenses in

Contact Lenses in Russia

24 pages, Jul 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Economic crisis, devaluation of local currency and a vast drop in consumers’ disposal incomes continued to have a strongly negative impact on contact lenses in 2016. Growing inflation, rising prices and escalating fees for utilities forced many Russians to choose price over quality. Since many contact lens users wear these items in addition to spectacles, some consumers switched to using only spectacles, as they were unable to afford to purchase contact lenses, and instead chose to buy first-necessity products.

COMPETITIVE LANDSCAPE

The competitive landscape in contact lenses remained largely unchanged in 2015. Johnson & Johnson OOO continued to lead the category with a 26% share of retail value sales. The strong position of Johnson & Johnson is explained by its popular Acuvue brand. Valeant OOO ranked second with a 22% value share. The company has a number of brands such as SofLens and PureVision, which continued to perform well over the review period.

PROSPECTS

Despite the economic slowdown in Russia, contact lenses is still considered unsaturated, having good growth potential. However, contact lenses is expected to record a more moderate performance than was expected prior to the economic crisis in the short term period, due to a slow recovery from the crisis. Russians are set to react positively to educational efforts by manufacturers and to learn about the advantages of contact lenses and use them on a more regular basis. Consumers of contact lenses are expected to become more involved in online communities and discuss product hygiene and product quality.

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Contact Lenses Market Sample Report Contact Lenses Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

In which markets are daily disposables more popular than monthly and extended wear?
Is coloured, toric, spherical or multifocal the dominant type of contact lens in Russia?
Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

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Country Report

Contact Lenses in Russia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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