Contact Lenses in Russia

TRENDS

Economic crisis, devaluation of local currency and a vast drop in consumers’ disposal incomes continued to have a strongly negative impact on contact lenses in 2016. Growing inflation, rising prices and escalating fees for utilities forced many Russians to choose price over quality. Since many contact lens users wear these items in addition to spectacles, some consumers switched to using only spectacles, as they were unable to afford to purchase contact lenses, and instead chose to buy first-necessity products.

COMPETITIVE LANDSCAPE

The competitive landscape in contact lenses remained largely unchanged in 2015. Johnson & Johnson OOO continued to lead the category with a 26% share of retail value sales. The strong position of Johnson & Johnson is explained by its popular Acuvue brand. Valeant OOO ranked second with a 22% value share. The company has a number of brands such as SofLens and PureVision, which continued to perform well over the review period.

PROSPECTS

Despite the economic slowdown in Russia, contact lenses is still considered unsaturated, having good growth potential. However, contact lenses is expected to record a more moderate performance than was expected prior to the economic crisis in the short term period, due to a slow recovery from the crisis. Russians are set to react positively to educational efforts by manufacturers and to learn about the advantages of contact lenses and use them on a more regular basis. Consumers of contact lenses are expected to become more involved in online communities and discuss product hygiene and product quality.

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