Contact Lenses in Taiwan

TRENDS

Taiwan was largely influenced by South Korean trends over the review period. It started with the broadcasting of South Korean dramas in Taiwan and was followed by the increased importation of beauty products and apparel from South Korea. South Korean style therefore influenced fashion trends in Taiwan. The acceptance of cosmetic – circle contact lenses and coloured contact lenses grew, influenced by South Korea. Young women especially favour all kinds of South Korean fashion. Drugstores started to sell contact lenses in 2014 which makes cosmetic contact lenses easily available due to the wide coverage of drugstores. Contact lenses are now among cosmetic products that consumers can choose and purchase in drugstores in the same way that they buy lipsticks.

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan Ltd was the leading player in contact lenses with a 20% value share in 2015. High brand awareness of the Acuvue series results in a great sales performance for Johnson & Johnson. 1-Day Acuvue Moist is the most famous product that is welcomed by consumers who usually wear contact lenses for a long times. Acuvue is also the entry brand that salespeople tend to recommend for disposable contact lenses users.

PROSPECTS

Contact lenses is expected to register steady value growth over the forecast period. New launches of various colourful patterns in contact lenses will be a key trend for all players to compete in. As contact lenses become part of cosmetic products, consumers (especially women) will look for variety in contact lenses that can match their personal style. The hectic lifestyles that extend the time for which people have to wear contact lenses will lead to demand for contact lenses that remain comfortable for long periods.

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