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Country Report

Contact Lenses in

Contact Lenses in Taiwan

21 pages, Oct 2016

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Taiwan was largely influenced by South Korean trends over the review period. It started with the broadcasting of South Korean dramas in Taiwan and was followed by the increased importation of beauty products and apparel from South Korea. South Korean style therefore influenced fashion trends in Taiwan. The acceptance of cosmetic – circle contact lenses and coloured contact lenses grew, influenced by South Korea. Young women especially favour all kinds of South Korean fashion. Drugstores started to sell contact lenses in 2014 which makes cosmetic contact lenses easily available due to the wide coverage of drugstores. Contact lenses are now among cosmetic products that consumers can choose and purchase in drugstores in the same way that they buy lipsticks.

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan Ltd was the leading player in contact lenses with a 20% value share in 2015. High brand awareness of the Acuvue series results in a great sales performance for Johnson & Johnson. 1-Day Acuvue Moist is the most famous product that is welcomed by consumers who usually wear contact lenses for a long times. Acuvue is also the entry brand that salespeople tend to recommend for disposable contact lenses users.

PROSPECTS

Contact lenses is expected to register steady value growth over the forecast period. New launches of various colourful patterns in contact lenses will be a key trend for all players to compete in. As contact lenses become part of cosmetic products, consumers (especially women) will look for variety in contact lenses that can match their personal style. The hectic lifestyles that extend the time for which people have to wear contact lenses will lead to demand for contact lenses that remain comfortable for long periods.

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Samples

Contact Lenses Market Sample Report Contact Lenses Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

In which markets are daily disposables more popular than monthly and extended wear?
Is coloured, toric, spherical or multifocal the dominant type of contact lens in Taiwan?
Is style playing an increasingly important role over health in purchasing decisions?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our contact lenses market research database.

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Country Report

Contact Lenses in Taiwan

New Report Guarantee

Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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