Contact Lenses in the Netherlands

TRENDS

Contact lenses continues to register positive current value growth in 2016, driven by a shift towards more sophisticated products. Manufacturers are promoting solutions to common eyesight problems that are the result of an ageing Dutch population and increased exposure to electronic screens. Manufacturers are offering the latest technology to ensure more comfort in use. They are also investing in communicating the functional benefits of their products with the aim of further increasing the use of contact lenses among the Dutch population.

COMPETITIVE LANDSCAPE

There is a high degree of concentration within contact lenses, with multinational firms with a long-established presence claiming the leading positions in the category. Bausch & Lomb, Ciba Vision Nederland BV, Johnson & Johnson and CooperVision Nederland BV represent the largest firms in contact lenses, while private label and other smaller companies account for the remaining demand. Contact lenses is a product type where Dutch consumers tend to be loyal to a specific brand, which explains why mainstream brands continue to capture the highest share. In addition, these manufacturers continue to invest in new product developments and advertising. Key to growth is the shift towards functional formulas, including multifocal contact lenses that help to prevent or correct common ailments such as myopia or astigmatism, or via technology with lenses becoming more comfortable to use.

PROSPECTS

Contact lenses faces positive growth prospects for the forecast period. Demographic changes with an ageing population coupled with a rise in eyesight conditions among the population, due to high exposure to electronic screens, is helping to provide a growing consumer base. Manufacturers will look to increase their efforts to provide more specialised products while also trying to expand the penetration of contact lenses. Manufacturers see potential in focusing on the younger and older age groups where the penetration of contact lenses is still low, as they look to expand sales given the growth potential of the category.

Files are delivered directly into your account within a few minutes of purchase.