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Learn moreJul 2016
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Contact lenses continues to register positive current value growth in 2016, driven by a shift towards more sophisticated products. Manufacturers are promoting solutions to common eyesight problems that are the result of an ageing Dutch population and increased exposure to electronic screens. Manufacturers are offering the latest technology to ensure more comfort in use. They are also investing in communicating the functional benefits of their products with the aim of further increasing the use of contact lenses among the Dutch population.
There is a high degree of concentration within contact lenses, with multinational firms with a long-established presence claiming the leading positions in the category. Bausch & Lomb, Ciba Vision Nederland BV, Johnson & Johnson and CooperVision Nederland BV represent the largest firms in contact lenses, while private label and other smaller companies account for the remaining demand. Contact lenses is a product type where Dutch consumers tend to be loyal to a specific brand, which explains why mainstream brands continue to capture the highest share. In addition, these manufacturers continue to invest in new product developments and advertising. Key to growth is the shift towards functional formulas, including multifocal contact lenses that help to prevent or correct common ailments such as myopia or astigmatism, or via technology with lenses becoming more comfortable to use.
Contact lenses faces positive growth prospects for the forecast period. Demographic changes with an ageing population coupled with a rise in eyesight conditions among the population, due to high exposure to electronic screens, is helping to provide a growing consumer base. Manufacturers will look to increase their efforts to provide more specialised products while also trying to expand the penetration of contact lenses. Manufacturers see potential in focusing on the younger and older age groups where the penetration of contact lenses is still low, as they look to expand sales given the growth potential of the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Contact Lenses industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our contact lenses market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.