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Company Profile

ControladoraMabe SA de CV in Consumer Appliances

Sep 2017

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Controladora Mabe’s key appliances business interest is within major appliances, where it has a host of brands that cater to different consumer segments, Easy and IEM target low to middle-income consumers, while Mabe and io Mabe target middle to high-income consumers. io Mabe was launched to compete in the premium segment with brands such as Miele. The road ahead is exciting for Mabe, given Haier’s recent acquisition of GE’s appliances business unit which included GE’s 48% stake of Mabe.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Controladora Mabe SA de CV delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Controladora Mabe SA de CV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Controladora Mabe SA de CV.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Controladora Mabe SA de CV provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Mabe, the leading consumer appliances manufacturer in Mexico

Off to a better start in 2017 for Mabe

SWOT: Controladora Mabe SA de CV

Alliances are Mabe’s best strategy for expansion

Competitive Positioning

Acquisitions shake the ground in major appliances

Mabe , the third leading player in Latin America

Haier’s acquisition of GE should present opportunities for Mabe

Mabe underperforms the industry

Market Assessment

Mabe loses out from opportunities in Brazil

Mabe has strong presence in most dynamic categories

Geographic and Category Opportunities

Mabe is strong in Andean markets and Central America

Mexico offers good opportunities in consumer appliances

Mexico accounts for almost half of Mabe’s sales

Mabe lost out in biggest market in LA following bankruptcy in Brazil

Mabe’s share in Brazil was absorbed by smaller companies

Mabe has strong presence in most dynamic categories in LA

Cookers : S trong growth opportunities in Mabe’s strongest category

Brand Strategy

Mabe owns a large portfolio of brands from previous acquisitions

Operations

Controladora Mabe’s top markets by sales and performance

Controladora Mabe SA de CV production footprint

Mabe concentrates production in the Americas

Mabe third in refrigeration appliances production in the region

Recommendations

Seek dynamism in alternative markets

Why buy this report?

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Megatrends

Company Profile

ControladoraMabe SA de CV in Consumer Appliances

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Controladora Mabe SA de CV provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Mabe, the leading consumer appliances manufacturer in Mexico

Off to a better start in 2017 for Mabe

SWOT: Controladora Mabe SA de CV

Alliances are Mabe’s best strategy for expansion

Competitive Positioning

Acquisitions shake the ground in major appliances

Mabe , the third leading player in Latin America

Haier’s acquisition of GE should present opportunities for Mabe

Mabe underperforms the industry

Market Assessment

Mabe loses out from opportunities in Brazil

Mabe has strong presence in most dynamic categories

Geographic and Category Opportunities

Mabe is strong in Andean markets and Central America

Mexico offers good opportunities in consumer appliances

Mexico accounts for almost half of Mabe’s sales

Mabe lost out in biggest market in LA following bankruptcy in Brazil

Mabe’s share in Brazil was absorbed by smaller companies

Mabe has strong presence in most dynamic categories in LA

Cookers : S trong growth opportunities in Mabe’s strongest category

Brand Strategy

Mabe owns a large portfolio of brands from previous acquisitions

Operations

Controladora Mabe’s top markets by sales and performance

Controladora Mabe SA de CV production footprint

Mabe concentrates production in the Americas

Mabe third in refrigeration appliances production in the region

Recommendations

Seek dynamism in alternative markets

Why buy this report?

Want to find out more about this report?

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