ControladoraMabe SA de CV in Consumer Appliances

Company Profile

About This Report

Sep 2017

Controladora Mabe’s key appliances business interest is within major appliances, where it has a host of brands that cater to different consumer segments, Easy and IEM target low to middle-income consumers, while Mabe and io Mabe target middle to high-income consumers. io Mabe was launched to compete in the premium segment with brands such as Miele. The road ahead is exciting for Mabe, given Haier’s recent acquisition of GE’s appliances business unit which included GE’s 48% stake of Mabe.

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ControladoraMabe SA de CV in Consumer Appliances

Euromonitor International's report on Controladora Mabe SA de CV delivers a detailed strategic analysis of the company's business, examining its performance in the Major Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Controladora Mabe SA de CV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Controladora Mabe SA de CV.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Controladora Mabe SA de CV provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Major Appliances research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Mabe, the leading consumer appliances manufacturer in Mexico
Off to a better start in 2017 for Mabe
SWOT: Controladora Mabe SA de CV
Alliances are Mabe’s best strategy for expansion

Competitive Positioning

Acquisitions shake the ground in major appliances
Mabe , the third leading player in Latin America
Haier’s acquisition of GE should present opportunities for Mabe
Mabe underperforms the industry

Market Assessment

Mabe loses out from opportunities in Brazil
Mabe has strong presence in most dynamic categories

Geographic and Category Opportunities

Mabe is strong in Andean markets and Central America
Mexico offers good opportunities in consumer appliances
Mexico accounts for almost half of Mabe’s sales
Mabe lost out in biggest market in LA following bankruptcy in Brazil
Mabe’s share in Brazil was absorbed by smaller companies
Mabe has strong presence in most dynamic categories in LA
Cookers : S trong growth opportunities in Mabe’s strongest category

Brand Strategy

Mabe owns a large portfolio of brands from previous acquisitions


Controladora Mabe’s top markets by sales and performance
Controladora Mabe SA de CV production footprint
Mabe concentrates production in the Americas
Mabe third in refrigeration appliances production in the region


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