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Learn moreApr 2019
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Convenience stores in Australia are facing growing competition from smaller-sized supermarkets. Best exemplified by the Woolworths Metro and Coles Local formats, these smaller outlets are increasingly found in busy inner city locations and densely populated suburban areas.
7-Eleven, Australia’s second biggest convenience stores chain, has been plagued by scandal in recent years. During the review period, several 7-Eleven franchisees were fined for underpaying staff following investigations by the Fair Work Ombudsman (FWO).
As competitive pressures intensify, over the forecast period it will become even more important for convenience stores operators to try to differentiate their offers via innovation. For example, operators could benefit from the launch of new smartphone apps that improve customer experiences and provide exclusive access to special deals, loyalty rewards etc.
In August 2018, 7-Eleven announced its acquisition of a majority stake in Tipple, one of Australia’s fastest-growing on-demand alcohol delivery start-ups. The acquisition gives the convenience stores chain access to the proprietary “last mile” technology that has allowed Tipple to partner with local off-licences to make deliveries within 30 minutes in over 120 suburbs of Melbourne and Sydney.
As consumer lifestyles become increasingly hectic, investment in technologies that facilitate simpler and faster shopping experiences or provide added-value services could help convenience stores operators to strengthen their competitiveness. Examples include in-store mobile checkouts, parcel collection facilities and apps that enable customers to pre-order ready-to-eat food, coffee and other items.
IGA X-press, which remained Australia’s leading convenience stores chain in 2018, is arguably the player most exposed to the growing threat from smaller supermarkets. While Metcash owns the IGA brand, individual IGA X-press outlets are independently owned and operated.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Convenience Stores industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.