The growth of retail current value sales in convenience stores will notably accelerate in 2021 thanks to improved consumer purchasing power and renewed confidence in store-based shopping. In the first year of the pandemic, the category was more affected by opening hour restrictions than any other type of retail outlet, as they usually have long opening hours (typically closing at 1am).
Circle K remained the largest convenience store chain in Egypt during 2021 in retail value terms with a dominant share of the category. Many of its stores are in high-traffic locations, such as those close to schools or office buildings, and it maintains its position through regular promotions such as meal deals.
Convenience stores are particularly popular for impulse purchases, such as soft drinks, confectionery, savoury snacks, and chewing gum. Whereas their shelves were formerly dominated by imported products, these have now largely been displaced by local brands.
The retail current value growth of convenience stores is forecast to decelerate after the strong performance of 2021 but remain robust and positive throughout the forecast period. With daily life likely to beginning to normalise as the threat of COVID-19 fades, footfall will continue to increase, boosting volume sales.
Convenience stores have historically been known for selling tobacco-related products with these often being their most-sold products. In 2021, Igos (a tobacco heating device and cigarettes by PMI) were introduced to Egypt to notable interest.
As real estate developers continue to grow and expand to the outskirts of the cities, this will create new opportunities for outlets/sites growth for convenience stores. More outlets are expected to open in new real estate compounds, near city entry gates, and in generally less-populated areas.
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Understand the latest market trends and future growth opportunities for the Convenience Stores industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.See All of Our Definitions
This report originates from Passport, our Convenience Stores research and analysis database.
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