Convenience stores has been the worst performing grocery retailing channel in the review period but saw its retail current value sales increase in 2021 due to the general increase in grocery shopping during the ongoing COVID-19 pandemic as consumers lifestyles meant that consumers continued to spend much time at home in 2021. Despite the boost in retail current value sales from lifestyle changes during the COVID-19 pandemic, however, convenience stores continued to lag behind larger formats of grocery retailing.
Convenience stores in Finland increased their e-commerce offerings during the COVID-19 pandemic as a response to the movement restrictions, and the channel continued to grow in 2021. The growth in e-commerce sales has stifled growth in store-based sales for players such as Kesko and S Group, although it has benefited the companies’ sales overall.
Self-service and self-check-outs are still a relatively new concept in Finland. In 2021, the number of unstaffed stores grew.
The convenience stores channel in Finland is dominated by Kesko and S Group, together they account for more than 75% of value sales. M-Kauppa has stagnated with a few dozen outlets, and it is unlikely to see significant growth in the forecast period.
R-Kioski, a franchise of the Norwegian Reitan, differs from other convenience stores. Its outlets are smaller and the product range narrower.
As the threat of COVID-19 subsides in Finland, consumers are expected to return to shopping more frequently and buying fewer items in a single purchase, which could support sales from convenience stores in the coming years. That being said, there is a potential for the COVID-19 pandemic to drive continued lifestyle changes in the forecast period.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.
See All of Our DefinitionsThis report originates from Passport, our Convenience Stores research and analysis database.
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