Convenience stores in Germany is not as developed as in other European and international countries. The strong position of other grocery channels, particularly bakeries, in Germany has prevented convenience stores from becoming a more prominent grocery retailing channel.
As opposed to all other grocery retailers, where outlet numbers are expected to decline or stagnate, convenience stores outlets are forecast to grow. This is due to the still relatively new nature of convenience stores in Germany and expected further investment in the channel, particularly by large grocery retailers, such as Rewe and Edeka.
There remain opportunities for convenience stores to grow. Firstly, already well-established but still relatively new convenience store formats, such as REWE to go, have passed the testing phase and are ready to open new stores nationwide.
Yorma’s, with its 59 outlets, led convenience stores in 2018 in terms of value sales, which continued to grow. The grocery retailer has most of its outlets located in Bavaria and specialises in railway station locations.
Dutch grocery retailer Albert Heijn declared that its convenience store project with AH-to-Go in Germany had failed and, consequently, it shut down all six stores in 2018. The expansion project, launched in 2012, failed because the retailer experienced only modest growth and did not see adequate opportunity for a turnaround and sustainable growth.
DB ServiceStore leads convenience stores in terms of outlet number, but it aims to grow faster and become the leading player also in terms of value sales over the forecast period. As consumers continue to seek convenience and quality ready meals and drinks, DB ServiceStore aims to expand especially in prime high-frequency locations and improve its product offers through new strategic partnerships and joint ventures.
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Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Germany with research from Euromonitor's team of in-country analysts.
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