Executive Summary

Jan 2019
PROSPECTS
Other channels reduce the competitiveness of convenience stores

Convenience stores in Germany is not as developed as in other European and international countries. The strong position of other grocery channels, particularly bakeries, in Germany has prevented convenience stores from becoming a more prominent grocery retailing channel.

Outlet numbers set to increase

As opposed to all other grocery retailers, where outlet numbers are expected to decline or stagnate, convenience stores outlets are forecast to grow. This is due to the still relatively new nature of convenience stores in Germany and expected further investment in the channel, particularly by large grocery retailers, such as Rewe and Edeka.

Opportunities for growth

There remain opportunities for convenience stores to grow. Firstly, already well-established but still relatively new convenience store formats, such as REWE to go, have passed the testing phase and are ready to open new stores nationwide.

COMPETITIVE LANDSCAPE
Yorma’s – attractive prices, high customer numbers

Yorma’s, with its 59 outlets, led convenience stores in 2018 in terms of value sales, which continued to grow. The grocery retailer has most of its outlets located in Bavaria and specialises in railway station locations.

AH-to-Go retreats from Germany

Dutch grocery retailer Albert Heijn declared that its convenience store project with AH-to-Go in Germany had failed and, consequently, it shut down all six stores in 2018. The expansion project, launched in 2012, failed because the retailer experienced only modest growth and did not see adequate opportunity for a turnaround and sustainable growth.

DB ServiceStore aims to become the leading player in convenience stores

DB ServiceStore leads convenience stores in terms of outlet number, but it aims to grow faster and become the leading player also in terms of value sales over the forecast period. As consumers continue to seek convenience and quality ready meals and drinks, DB ServiceStore aims to expand especially in prime high-frequency locations and improve its product offers through new strategic partnerships and joint ventures.

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Convenience Stores in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Convenience Stores industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Convenience Stores in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling spaces and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Convenience Stores in Germany?
  • Are consumers looking for convenient shopping options in Germany?
  • Are store numbers growing or shrinking in convenience stores?
  • Are branded stores winning against independents?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Convenience Stores in Germany - Category analysis

HEADLINES

PROSPECTS

Other channels reduce the competitiveness of convenience stores
Outlet numbers set to increase
Opportunities for growth

COMPETITIVE LANDSCAPE

Yorma’s – attractive prices, high customer numbers
AH-to-Go retreats from Germany
DB ServiceStore aims to become the leading player in convenience stores

CHANNEL DATA

Table 1 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 4 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 5 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Germany - Industry Overview

EXECUTIVE SUMMARY

Retailing registers steady growth in 2018
The value of omnichannel retailing is more evident than ever
Amazon starts to challenge Germany’s grocery retailers
Mobile is the driving force behind online expansion
Further growth anticipated

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas
Summer Sales
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources