Executive Summary

Feb 2019
PROSPECTS
Convenience stores set to grow

Despite the steep decline in sales in 2016 and 2017 which is pinned down to Carrefour and Marinopoulos bankruptcies, convenience stores are set to grow in 2018-2023. 2017 was a difficult year for convenience stores amidst the turbulence in the retailing competitive landscape yet the market started stabilising in 2018 and that was reflected in the recovery of convenience stores' performance.

Convenience stores compete with supermarkets

Supermarkets are the primary modern grocery retailers in Greece; however, decreasing disposable income is making Greek consumers hesitant to cover their daily needs there. Most times the bill would exceed EUR50.

Selling space decreases with value sales rising

Both the number of outlets and to a lesser degree the selling space of convenience stores will increase during 2018-2023. Convenience stores have started stocking fewer products, tailoring their merchandise to their audience.

COMPETITIVE LANDSCAPE
Metro a fast-growing player

Metro introduced My Market Easy in 2012. These are smaller stores than the company’s My Market supermarket, and positioned as convenience stores.

The key players of the channel

Diamantis Masoutis with Express markets leads northern Greece; its outlet network is the largest operated via franchisees. Zefxi ranks second and OK Anytime Market third, both posting a slight increase in sales driven by the channel’s good performance.

SPAR Hellas enters convenience stores

SPAR entered Greece in 2018 with two stores located in Crete and Skiathos islands. The company aims to create the largest independent cooperative network in Greece with a target of 350 stores within four years.

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Convenience Stores in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Convenience Stores industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Convenience Stores in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling spaces and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Convenience Stores in Greece?
  • Are consumers looking for convenient shopping options in Greece?
  • Are store numbers growing or shrinking in convenience stores?
  • Are branded stores winning against independents?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Convenience Stores in Greece - Category analysis

HEADLINES

PROSPECTS

Convenience stores set to grow
Convenience stores compete with supermarkets
Selling space decreases with value sales rising

COMPETITIVE LANDSCAPE

Metro a fast-growing player
The key players of the channel
SPAR Hellas enters convenience stores

CHANNEL DATA

Table 1 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 4 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 5 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Greece - Industry Overview

EXECUTIVE SUMMARY

A better year for retailing post Greece’s Memoranda exit
Greece exits the Memoranda and tourism influx adds to growth
Grocery retailers lead sales
Internet retailing growing rapidly
Gradually increasing growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas and New Year’s Day
Easter
Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources