Despite the steep decline in sales in 2016 and 2017 which is pinned down to Carrefour and Marinopoulos bankruptcies, convenience stores are set to grow in 2018-2023. 2017 was a difficult year for convenience stores amidst the turbulence in the retailing competitive landscape yet the market started stabilising in 2018 and that was reflected in the recovery of convenience stores' performance.
Supermarkets are the primary modern grocery retailers in Greece; however, decreasing disposable income is making Greek consumers hesitant to cover their daily needs there. Most times the bill would exceed EUR50.
Both the number of outlets and to a lesser degree the selling space of convenience stores will increase during 2018-2023. Convenience stores have started stocking fewer products, tailoring their merchandise to their audience.
Metro introduced My Market Easy in 2012. These are smaller stores than the company’s My Market supermarket, and positioned as convenience stores.
Diamantis Masoutis with Express markets leads northern Greece; its outlet network is the largest operated via franchisees. Zefxi ranks second and OK Anytime Market third, both posting a slight increase in sales driven by the channel’s good performance.
SPAR entered Greece in 2018 with two stores located in Crete and Skiathos islands. The company aims to create the largest independent cooperative network in Greece with a target of 350 stores within four years.
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Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Greece with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.