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Convenience Stores in
India

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Executive Summary

Mar 2019
PROSPECTS
Convenience-orientated lifestyles will drive growth in the coming years

Located near neighbourhoods, office buildings and in central business districts (CBDs), convenience stores meet the need for fast consumption, and offer frequently-purchased products. Convenience stores is a niche channel in India, limited to metropolitan cities in 2018.

A notable shift towards smaller and more frequent shopping trips

Convenience stores is creating strong competition for hypermarkets, with many busy consumers shifting from large weekly shops to top-up shops on a more frequent basis. Busier lifestyles mean some consumers resent spending their precious weekend leisure time at supermarkets or hypermarkets, with this trend set to continue into the forecast period.

An omnichannel strategy for convenience stores

Convenience stores are focused on omnichannel retailing, offering the convenience of purchasing both online and in-store. Easy Day launched its online shopping portal in 2017, with doorstep delivery to provide more convenience and a simplified shopping experience.

COMPETITIVE LANDSCAPE
Convenience stores is dominated by domestic players

Convenience stores is amongst the few retail channels in India purely run by Indian players, with all the leading brands being operated by domestic companies. International players primarily focus on big store formats, whereas Indian retailers prefer to compete with kirana stores.

Future Retail leads convenience stores by all measures

Future Retail led convenience stores with its Easy Day brand in terms of value sales, sales area and outlets in 2018. The company is working to expand its footprint across the country, aiming to compete directly with kirana stores, which are the lifeline for grocery shopping for most consumers in India.

Strong competition from independent small grocers

Convenience stores is the only channel which competes head-to-head with kirana stores/independent small grocers in India. Both offer similar product portfolios, although kirana stores offer a wider product variety.

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Convenience Stores in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Convenience Stores industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Convenience Stores in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling spaces and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Convenience Stores in India?
  • Are consumers looking for convenient shopping options in India?
  • Are store numbers growing or shrinking in convenience stores?
  • Are branded stores winning against independents?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Convenience Stores in India - Category analysis

HEADLINES

PROSPECTS

Convenience-orientated lifestyles will drive growth in the coming years
A notable shift towards smaller and more frequent shopping trips
An omnichannel strategy for convenience stores

COMPETITIVE LANDSCAPE

Convenience stores is dominated by domestic players
Future Retail leads convenience stores by all measures
Strong competition from independent small grocers

CHANNEL DATA

Table 1 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 4 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 5 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in India - Industry Overview

EXECUTIVE SUMMARY

Urban households prefer modern retailers due to convenience and product range
A multi-channel strategy remains key
Changing shopping habits fuel the growth of modern retailers
Mobile is the driving force behind online expansion
Positive outlook for the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Diwali
End of season sale
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 59 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 63 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 64 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 66 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 67 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 68 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 70 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 76 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 77 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 78 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 79 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 80 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 81 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources