Located near neighbourhoods, office buildings and in central business districts (CBDs), convenience stores meet the need for fast consumption, and offer frequently-purchased products. Convenience stores is a niche channel in India, limited to metropolitan cities in 2018.
Convenience stores is creating strong competition for hypermarkets, with many busy consumers shifting from large weekly shops to top-up shops on a more frequent basis. Busier lifestyles mean some consumers resent spending their precious weekend leisure time at supermarkets or hypermarkets, with this trend set to continue into the forecast period.
Convenience stores are focused on omnichannel retailing, offering the convenience of purchasing both online and in-store. Easy Day launched its online shopping portal in 2017, with doorstep delivery to provide more convenience and a simplified shopping experience.
Convenience stores is amongst the few retail channels in India purely run by Indian players, with all the leading brands being operated by domestic companies. International players primarily focus on big store formats, whereas Indian retailers prefer to compete with kirana stores.
Future Retail led convenience stores with its Easy Day brand in terms of value sales, sales area and outlets in 2018. The company is working to expand its footprint across the country, aiming to compete directly with kirana stores, which are the lifeline for grocery shopping for most consumers in India.
Convenience stores is the only channel which competes head-to-head with kirana stores/independent small grocers in India. Both offer similar product portfolios, although kirana stores offer a wider product variety.
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Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.