Convenience stores had particularly benefited from the pandemic in 2020 and subsequent restrictions, which led to greater time spent at time at home for many local consumers. During this time, many Israelis preferred to shop closer to home for basic groceries or small “top-up” shops for items missed in larger stores such as supermarkets.
As a result of the pandemic, many local consumers became more wary of in-person shopping, which led to increasing e-commerce sales in the country. Some convenience stores now also offer online delivery to expand and retain their customer base, with an increasing number of chains offering quick delivery services.
A rise in prices via convenience stores alongside a decline in prices through the much larger discounters channel has been noted in Israel. However, this is not expected to significantly damage sales potential or the appeal of convenience stores, since many consumers who shop in these chains value the convenience they offer, rather than the prices.
Convenience stores is expected to continue to record a positive performance over the forecast period, a trend that will also drive the further expansion of outlet networks as mobile consumers increasingly return to making impulse purchases for on-the-go consumption as part of busier lifestyles with strong vaccination distribution and urbanisation trends. Greater investment in online capabilities on the other hand, will allow operators to complement omnichannel strategies and allow them to compete with other grocery retailers such as supermarkets.
The popular American chain of convenience stores, 7-Eleven, is expected to enter Israel over the forecast period through Electra Consumer Products Ltd. This is expected to increase competition within the convenience store and forecourt retailers space as outlets are also expected to open at petrol stations with a focus on quality and competitive prices.
While Shufersal Ltd, the leading grocery retailer in Israel, retained its overall lead of convenience stores across all indicators in 2021, the possible entry of 7-Eleven over the forecast period could lead to loss of share. Nevertheless, the retailer’s convenience stores under its Shufersal Express banner are widely dispersed across the country, and the company maintains an expansive distribution network with strong logistics capabilities.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.
See All of Our DefinitionsThis report originates from Passport, our Convenience Stores research and analysis database.
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