Convenience stores benefited significantly from the Coronavirus (COVID-19) crisis as a result of the increased demand for retail during the global pandemic as Italian consumers spent more time at home and faced an uncertain future. Despite the sharp increase in demand in 2020, convenience stores were able to supply the greater demand during the pandemic with efficiency around the country.
CONAD - Consorzio Nazionale Dettaglianti Scrl remained the leader in convenience stores in retail value share terms in 2021. Acquisition activity as other players struggled to adapt to meet consumer needs enhanced its presence and sales potential.
Pam Panorama Spa opened two new Pam Local stores in 2021 in Milan to tap into the popularity of the proximity format, which is enjoying increasing success in the country. The company’s new stores, which are part of a safe point of sale project, have emerged as a result of attempts to marry the expertise and other synergies between the retailer Cean and Pam Panorama.
Over the forecast period it is expected that convenience stores operators will continue to invest in order introduce novelties to retain the interest of and win over consumers. Such innovations are set to include novelties that are able to integrate digital technologies with the human experience of consumers.
E-commerce and omnichannel strategies represent major assets for convenience stores looking to develop and grow in the market over the forecast period. The pandemic has changed the way consumers perceive their shopping experience and more and more consumers are becoming familiar with and satisfied when shopping online with e-commerce specialists or physical grocery retailers with e-commerce and mobile arms.
In the forecast period, convenience stores are expected to widen their private label offerings. While lower prices remain a key selling point for private label, companies are predicted to focus predominantly on products, branded and private label, that offer higher added value, such as organic products or products with health and wellness claims or premiumisation.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.See All of Our Definitions
This report originates from Passport, our Convenience Stores research and analysis database.
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