Larger operators continued to reorganise their convenience stores, with the aim of creating a more strategic map of locations. Smaller and more remote stores are being replaced with urban stores with an upgraded offer of products that focus mainly on private label.
Online sales of groceries in Italy continue to lag compared to other European countries, due to difficult logistics and a limited offer that has hindered sales in the past. Large grocery retailers are testing different ordering and delivering solutions depending on channels and locations.
Many outlets in convenience stores in Italy are not managed centrally by brand owners; on the contrary, there is an affiliation programme that links a private owner to the group. Given the large presence of small-medium enterprises in Italy, a higher number of independent retailers are joining big groups to survive.
Large grocery retail brands have been quick to understand that convenience stores represents an effective way to stay close to consumers, given the widespread presence both in historical downtowns and smaller urban areas. While previously, they used to play a secondary role with brands being focused on supermarkets and hypermarkets, large brands such as Conad City, Crai, Carrefour Express and Pam Local are investing heavily in the development of new and strategically-located franchising stores.
Originally created in 2017 with the aggregation of the two groups Sigma and SISA, D IT Distribuzione Italiana continued in 2018 with the reorganisation of its outlet base, aiming to offer an improved shopping experience together with higher quality products. Its product offer is focused on new private label lines to a wide range of consumers, from organic (“Verde Mio”) to other health and wellness (“Equilibrio & Piacere”) and premium products (“Gusto & Passione”).
CONAD - Consorzio Nazionale Dettaglianti Scrl continued to hold the highest number of outlets in convenience stores in 2018, although these numbers declined for the fourth consecutive year. Due to its historical background of being a consortium of small retailers, CONAD relies on its large presence in Italian territory from the North to South, with small Margherita stores being replaced by Conad City, which is a larger and upgraded format.
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Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Italy with research from Euromonitor's team of in-country analysts.
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