Convenience stores did not benefit as much as other modern grocery retailers from the increased sales in for grocery products in the first year of the pandemic due to their smaller format. Consumers instead sought out large format outlets like hypermarkets, supermarkets, and discounters which not only have more space (allowing for easier social distancing) but also have a greater variety of products, thus offering a one-stop shopping experience.
Current value growth will remain similar in 2021 despite the negative impact of remote working and a couple of months of stricter restrictions. This negative impact was particularly focused on impulse purchases for small convenience stores which typically rely on their foodservice counter to attract customers.
The domestic company Norgesgruppen Servicehandel will continue to lead the convenience store channel in 2021 thanks to its presence in the category with four different brands – Joker, Nærbutikken, Mix, and Deli de Luca. Joker, its largest brand, will continue to rank first and see current value growth.
Convenience stores is set to see a year of normalisation in 2022 as current value sales fall, followed by a low but positive rate of current retail value growth for the rest of the forecast period. This will lead to a negligible forecast CAGR, with smaller convenience stores (especially those with a foodservice counters) largely responsible for this.
Despite being more resilient than smaller outlets during the pandemic years, bigger convenience stores will also face challenges in the forecast period. Such retailers are set to continue suffering from the purchase power of discounters and supermarkets, as larger brands ordering greater volumes benefit from receiving a lower price per unit from suppliers.
The interdiction of selling beers in forecourt retailers was contested by the trade association Virke in May 2020 with the association proposing to allow only sales via Vinmonopolet (the only retailer than can currently sell alcoholic drinks stronger than ABV4.75) or to let each Kommune (“district”) decide which retailers can or cannot sell beers.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.See All of Our Definitions
This report originates from Passport, our Convenience Stores research and analysis database.
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