The traditional advantages that convenience stores usually have over rival channels are weak to non-existent in Norway. Most modern grocery retailers are open from 07.
In rural areas, convenience stores are also facing competition from forecourt retailers. In fact, most petrol station companies have gone into partnerships with the owners of convenience stores so as to offer forecourt retailing concepts.
Convenience stores in Norway can be split into two groups - those with a very limited product range rarely covering more than one aisle but benefiting from a foodservice stand and those with a wider selection covering 3-4 aisles but no foodservice offering. Strangely, the second group seems better equipped to satisfy customer needs despite the dense network of discounters and supermarkets.
The domestic company Norgesgruppen continued to lead the convenience store channel in 2018 thanks to offering four different banners – Joker, Mix, Nærbutikken and Deli de Luca. However, Joker, its largest banner, ranked second behind Bunnpris.
The biggest convenience store banners, Bunnpris and Joker, with their larger selling spaces and slightly wider aisles, meaning they offer a bigger range of products than other convenience stores, continued to account for more than two-thirds of the channel’s value sales in 2018, with most of the channel’s growth deriving from them. A slowdown in their operations would have a direct impact on the channel’s results.
Grocery retailing is highly competitive in Norway. Convenience stores are struggling due to limited regulations on opening hours during weekdays and a dense network of stores in rival channels.
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Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Norway with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.