Executive Summary

Jan 2019
PROSPECTS
Location is the key success factor

To decide where a new store will open, location is the most important factor, followed by area or available space. Convenience stores are mainly located in areas of high pedestrian traffic, such as near universities, bus stops or business centres.

Growth is generated by rising number of outlets

Each opened store has a sales goal, which depends on its area of ??influence. Total penetration is approximately achieved two years after opening, after this, the only way to generate growth is through promotions, raising the value of each ticket (sales per customer per visit).

Convenience stores have introduced new pack sizes

Development of this channel has seen the appearance of new packaging sizes, usually smaller and therefore with a lower price. Thus, in 2018 the launch of carbonated drinks in 300ml was seen, which are sold at PEN1.

COMPETITIVE LANDSCAPE
Multinational company enters market

Attracted by large growth and excellent profit potential, Mexico-based FEMSA Comercio opened OXXO in the Peruvian market in October 2018. By the end of the year, the company opened its second outlet in Lima, and is projecting 50% growth in its whole number of stores over the continent (17,478 outlets).

Tambo+ retains its leadership

Tambo+ continued increasing its number of stores in 2018. This contributed to a significant increase in company sales which is now looking for expansion outside Lima, in cities with more than 300,000 people.

Private label presence is still very limited

Convenience stores in Peru have recently launched private brands, thus far offering bakery products only. It is expected that this penetration will grow during 2019 through the expansion of the product portfolio, entering into snacks.

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Convenience Stores in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Convenience Stores industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Convenience Stores in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling spaces and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Convenience Stores in Peru?
  • Are consumers looking for convenient shopping options in Peru?
  • Are store numbers growing or shrinking in convenience stores?
  • Are branded stores winning against independents?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Convenience Stores in Peru - Category analysis

HEADLINES

PROSPECTS

Location is the key success factor
Growth is generated by rising number of outlets
Convenience stores have introduced new pack sizes

COMPETITIVE LANDSCAPE

Multinational company enters market
Tambo+ retains its leadership
Private label presence is still very limited

CHANNEL DATA

Table 1 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2018
Table 2 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2018
Table 3 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 4 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 5 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Peru - Industry Overview

EXECUTIVE SUMMARY

Lack of political and legal stability discourages investments
Grocery retailing is rapidly modernising
Internet retailing leads growing trend
Changes in payment methods
2018 FIFA World Cup boosted sales of electronics

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Value Sales
Seasonality
Christmas
Back to School
Mother’s Day
Children’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources