Magnit PAO acquired Diksi from DKBR Mega Retail Group Ltd in 2021 which should help it to close the gap on X5 Retail Group NV, which continues to lead convenience stores in terms of value share. Magnit has a more limited presence in Moscow and St.
Sladkaya Zhizn OOO has been successfully building a franchise network of small convenience stores across Russia with a selling space of between 50-200sqm. Traditional retailers are using investment from Sladkaya Zhizn OOO to rebuild their outlets before rebranding as Avokado convenience stores.
The convenience stores channel was a key beneficiary from the COVID-19 pandemic and the restrictions imposed in Russia to contain it. The restrictions seen in some of Russia’s larger cities saw consumers shifting to remote working which saw traffic being diverted towards local convenience stores near consumers’ homes.
Growing demand for a higher level of service and new innovations is necessitating that retailers renovate their convenience stores to retain the loyalty of consumers. For example, players are adding foodservice options, such as coffee or fresh juice machines, which are appreciated by consumers.
Food/drink/tobacco specialists such as Krasnoe & Beloe, Bristol and others are expanding their assortment of essential grocery and non-grocery goods. As a result, their non-specialised assortment now reaches up to 50% of the products on sale depending on the outlet and brand.
The convenience stores channel was not far from reaching maturity in Russia in 2021. The two leading players Magnit PAO and X5 Retail Group NV account for most sales in convenience stores in 2021.
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Understand the latest market trends and future growth opportunities for the Convenience Stores industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Stores industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.
See All of Our DefinitionsThis report originates from Passport, our Convenience Stores research and analysis database.
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