The dominant convenience stores 7-Eleven and Family Mart recorded positive performances in value terms in 2020, despite the first half of the year being negatively affected by the pandemic. Sales picked up during the second half of 2020 as the country recovered quickly and the number of COVID-19 cases diminished.
Due to the impact of the pandemic, convenience stores ventured onto e-commerce platforms to drive sales, implementing omnichannel strategies to allow customers to browse and shop online and pick up their goods at the nearest store. 7-Eleven leveraged its e-commerce app i-Pre-order and launched a variety of categories of consumer goods and food products that were not available in its stores.
Since 2017, Family Mart has been operating its member community groups through the instant messaging app LINE, interacting with members through sales promotions and marketing campaigns. More than 3,000 Family Mart outlets have their own community groups through LINE.
E-commerce platforms provide the ultimate in convenience and transparency, whereby consumers can make purchases from the comfort of their homes and at their fingertips, which largely outweighs the ‘convenience’ provided by convenience stores. Therefore, convenience stores are losing appeal to consumers when it comes to convenience.
With the impact of the pandemic, another notable change in consumer behaviour when they shop at convenience stores has been the shift from impulse purchases to intentional purchases. Prior to the COVID-19 outbreak, consumers made stops at convenience stores almost every day, during their commute to work, home or school.
Taiwan has one of the highest ratios of convenience stores per population density of any country in the world. There were 12,359 convenience stores in Taiwan in 2021, with an average of one convenience store for every 1,907 people across the country.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.See All of Our Definitions
This report originates from Passport, our Convenience Stores research and analysis database.
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