Executive Summary

Jan 2019
PROSPECTS
Demographic changes sees convenience stores win share from hypermarkets

Changing demographics within the country with rising urbanisation and smaller households is having a positive effect on the performance of convenience stores. The channel saw stronger value growth than hypermarkets over the review period and in 2018 with many consumers favouring the convenience of these outlets.

Store location and additional services drive growth

The number of convenience stores in Thailand continues to grow rapidly as cities expand, with outlets also opening on the outskirts of cities as demand rises. While a key factor behind the channel’s growth is the convenient locations of these stores another factor has been the growing range of services on offer.

Promotions and discounts extended to convenience stores

There has been a shift in the shopping behaviour of Thai consumers when it comes to fast moving consumer goods (FMCG) with households preferring to do a smaller shop more frequently, which has favoured convenience stores. In an increasingly tough competitive environment players within FMCG are increasingly using promotions and discounts to win share.

COMPETITIVE LANDSCAPE
7-Eleven continues to expand with new stores and services

CP All PCL dominates convenience stores with its large network of 7-Eleven outlets, with opening over 600 new outlets in 2018. Aside from food, beverages, and household items, 7-Eleven also provides various services such as bill payment facilities, car insurance and mobile top-ups, to make their customer’s lives more convenient.

Saha Lawson focuses on quality over quantity

The Lawson 108 chain of convenience stores is operated in Thailand by Saha Lawson Co Ltd, a joint venture between Thai and Japanese companies, Sahapat Group and Lawson. The company only entered the market in 2013 and is looking to more effectively compete with 7-Eleven, with Saha Lawson yet to find its position.

CJ Express invests in expansion

Following the outstanding performance of convenience stores in Thailand over the review period, CJ Express announced that it plans to invest THB4.0 billion over the forecast period in expanding and upgrading its chain of convenience stores and supermarkets.

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Convenience Stores in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Convenience Stores industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Convenience Stores in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling spaces and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Convenience Stores in Thailand?
  • Are consumers looking for convenient shopping options in Thailand?
  • Are store numbers growing or shrinking in convenience stores?
  • Are branded stores winning against independents?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Convenience Stores in Thailand - Category analysis

HEADLINES

PROSPECTS

Demographic changes sees convenience stores win share from hypermarkets
Store location and additional services drive growth
Promotions and discounts extended to convenience stores

COMPETITIVE LANDSCAPE

7-Eleven continues to expand with new stores and services
Saha Lawson focuses on quality over quantity
CJ Express invests in expansion

CHANNEL DATA

Table 1 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 4 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 5 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 6 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 7 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Thailand - Industry Overview

EXECUTIVE SUMMARY

Store-based retailers record growth off the back of an improving economy
Internet retailing has growing influence over retailing in Thailand
E-commerce and mega malls at the forefront of new developments
Retailers become creative in search for customers
Large investments point to bright future for retailing in Thailand

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
11.11 or single day
Mid- and end-year sales
Black Friday
Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources