After recording declining or, at best, stagnating sales in the earlier years of the review period, the convenience stores channel saw a major shift in 2020 as a result of the COVID-19 pandemic. Although those stores in central locations in cities saw negative growth in value terms in 2020, those located in residential areas – often belonging to smaller chains – saw increasing sales.
Convenience stores are increasingly competing with takeaway foodservice outlets, which is seeing them expanding their offering to include prepared meals, sandwiches, juices etc. In order to tap into on-the-go foodservice sales, Spar has started opening The Tosti Club shop-in-shop facilities in retail outlets across the country, with more such facilities slated to open in the future.
Convenience stores are increasingly opening in residential areas, and less so in city centres close to office spaces. This is due to changes in consumer habits, with more people working from home, particularly in the wake of the pandemic, but with consumers still doing some travelling.
Growth is being driven by increased diversification in the grocery retail landscape. There is a segment of the population that is made up of consumers who are looking for the convenience of a smaller store in their immediate vicinity.
Convenience stores are becoming more than a simple-on-the-go shopping format and are increasingly including elements of both retailing and foodservice. This can be seen in the fact that players like Jumbo City are offering coffee to go, freshly prepared meals, deli and bakery items, juice bars etc in their outlets.
Spar is planning to expand the number of outlets it operates on university campuses. With students having returned to in-person education, this is boosting demand for on-the-go food products on university campuses.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.See All of Our Definitions
This report originates from Passport, our Convenience Stores research and analysis database.
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