In 2018, convenience stores continued to record strong growth in value terms, largely due to the rising trend towards eating out in convenience stores. This is mainly enjoyed by teenagers and young customers, who appreciate the air-conditioned environment and not having to spend as much as in a café or restaurant.
During the review period, convenience stores recorded booming expansion in terms of the number of outlets, as the format was still relatively new to Vietnam. However, in 2018, outlet growth slowed down significantly.
Loyalty to convenience store brands is usually low, as customers simply choose whichever store is convenient to their location. However, as many of the customers are young people who enjoy spending time and eating in the stores, many players have launched loyalty programmes to retain these customers.
Four out of the top five players in 2018 were international brands: namely, Circle K, Family Mart, B’s Mart, and Ministop. The only notable local player in 2018 was Shop & Go, which recorded a declining value share.
In 2018, the number of mini-supermarkets continued to thrive. VinMart+ is the most notable player in this format.
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Discover the latest market trends and uncover sources of future market growth for the Convenience Stores industry in Vietnam with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.