The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2020
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report looks at the interplay of two megatrends: Connected Consumers and Shopping Reinvented in relation to the overlapping trend of influencer marketing. Social media networks arose out of the same pervasiveness of the internet that drives Connected Consumers. Social media influencers provide new ways for consumers to engage directly and indirectly with brands, adding more complexity to the relationships as explored in Shopping Reinvented.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Widespread connectivity has had a profound effect in terms of the consumer’s position in traditional power structures. In particular, there has been a significant dispersal of authority to social groups now connected to the internet via social platforms. Influencer marketing has grown off the back of social media’s expanding popularity.
Unlike celebrity influencers, other influencers generally position themselves as normal people with a passion for a particular topic. Online influencers generally strive to be more accessible to their followers. Through likes, follows, shares, direct messaging, and other social media functions, consumers can engage with their favourite influencers in ways that are not possible through other types of marketing, such as TV commercials or print ads.
The influencer economy is evolving as it reaches a new level of maturity. With this type of marketing maturing, influencers are seeking to further monetise their influence at the same time that brands themselves are looking for transparency in their influencer marketing spend.
Different industry and consumer factors are reshaping influencer marketing. First, the audience of tomorrow has different wants with typically more visually driven platforms. Second new influencer types, such as micro, nano and even virtual, influencers are emerging. Finally the industry at large is forcing the industry to rethink how it measures the return on investment of this digital marketing spend.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.