The lines between away-from-home and at-home consumption continue to blur, as eating occasions shift to the home, yet meal options widen from both retail and foodservice. On-the-go lifestyles switch to sedentary, but small pack sizes and impulse products fight to remain relevant. Consumers continue to prioritise convenience, alongside physical, mental and emotional health, and these values are set to drive innovation and the competitive landscape in Asia beyond the pandemic.
This report comes in PPT.
The shift to home cooking has raised challenges in preparing food for the entire household and cleaning up after meals at home. Demand for more convenient meal solutions, snacking options to suit new sedentary lifestyles, and the emergence of new health priorities has called for innovations and restrategised marketing campaigns in Asia Pacific.
Meal delivery has been a convenient alternative for consumers, while many have also turned to online channels for groceries and fresh food. The rapid changes to the digital ecosystem for food will trigger more growth in the future, and the emergence of new business models.
Beyond packaged food players, foodservice operators have also targeted eat-at-home occasions by launching packaged versions of their signature dishes to be sold in retail. Cooking appliances have also discovered opportunities in complementing food preparation at home.
The stay-at-home lifestyle and mask-wearing have caused impulse and out-of-home occasions to deflate, with major effects on snack foods. Opportunities in contactless delivery and self-care positionings have emerged.
Strengthening immunity has become a greater priority to consumers, leading high-protein food and products such as probiotic yoghurt to thrive. Focusing on functional ingredients and health claims is likely to aim to address consumers’ desire to combat illness, as well as promote mood enhancement, which is still relatively nascent in Asia Pacific.
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In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.
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