The lines between away-from-home and at-home consumption continue to blur, as eating occasions shift to the home, yet meal options widen from both retail and foodservice. On-the-go lifestyles switch to sedentary, but small pack sizes and impulse products fight to remain relevant. Consumers continue to prioritise convenience, alongside physical, mental and emotional health, and these values are set to drive innovation and the competitive landscape in Asia beyond the pandemic.
The shift to home cooking has raised challenges in preparing food for the entire household and cleaning up after meals at home. Demand for more convenient meal solutions, snacking options to suit new sedentary lifestyles, and the emergence of new health priorities has called for innovations and restrategised marketing campaigns in Asia Pacific.
Meal delivery has been a convenient alternative for consumers, while many have also turned to online channels for groceries and fresh food. The rapid changes to the digital ecosystem for food will trigger more growth in the future, and the emergence of new business models.
Beyond packaged food players, foodservice operators have also targeted eat-at-home occasions by launching packaged versions of their signature dishes to be sold in retail. Cooking appliances have also discovered opportunities in complementing food preparation at home.
The stay-at-home lifestyle and mask-wearing have caused impulse and out-of-home occasions to deflate, with major effects on snack foods. Opportunities in contactless delivery and self-care positionings have emerged.
Strengthening immunity has become a greater priority to consumers, leading high-protein food and products such as probiotic yoghurt to thrive. Focusing on functional ingredients and health claims is likely to aim to address consumers’ desire to combat illness, as well as promote mood enhancement, which is still relatively nascent in Asia Pacific.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page