The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2017
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Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face from local companies, alternative business concepts and start-ups. However, these challenging factors also fuel all strategic directions of major companies: frequent bolt-on acquisitions, research partnerships and more intense in-house developments.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
In both Asia Pacific and the Middle East and Africa, smaller, local and regional players still dominate the competitive landscape but a contrasting consolidation trend has been unfolding between 2011 and 2016 in these two regions.
One of the defining challenges in recent years has been the increasing competition international players and heritage brands face from local and regional companies, niche labels and alternative business concepts.
In 2016, the top of the global ranking table was shaken up by the finalisation of Procter & Gamble’s divestment of its selected beauty brands to Coty’s. As a result, Procter & Gamble lost its long-held global top position to L’Oréal and Coty became the fifth largest beauty player.
Most newly integrated brands operate on premium price platforms. They extend the new owner’s consumer base without cannibalising the revenues of pre-existing brands and these are comparatively small brands with revenues under USD1 billion and limited geographic reach.
A host of technological, environmental and economic changes are driving demand for more naturally derived ingredients, as well as adding multiple new angles to this still undefined category of green beauty.
Major challenges industry players are facing include the rapid rise of local competition in the most attractive growth markets and the increasing number of disruptors with alternative business models. Internal challenges lie with the complexities of integrating large-scale new assets and finding the right balance between brand repositioning along major trends versus launching brand new labels.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.