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Strategy Briefing

Corporate Strategies in Consumer Foodservice: A Year Of Change

38 pages, May 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

After years of consistency in the central trends driving growth in foodservice, 2013 saw some changes. Consumer preferences changed in many key markets, with the global growth story shifting to new areas of focus, categories evolving in new directions, and operators being forced to take a new look at their positioning and expansion plans, and adapt accordingly.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

2013 was a year of change

Many key developed market trends shifted direction in 2013, leading to disappointing years for some key operators and a need for a change in corporate strategy. Many of the tried-and-true growth markets, like China and Brazil, also experienced difficult years due to rising chained competition, low confidence among consumers and changing preferences, leading to a decline in chained performances.

The global growth story is moving to new markets

As these major emerging markets struggled, the focus shifted to new longer term growth prospects, as operators sought to broaden their portfolios. Latin America, India, the Middle East and parts of Southeast Asia emerged as prime growth targets, offering smaller opportunities but very long runways for growth.

Fast food has evolved

Fast food, in particular, seemed to evolve in 2013, with customers in developed markets moving in two distinct directions. In the US, one faction of the fast food consumer base showed a willingness to spend more freely in search of higher quality foodservice experiences, driving growth in fresh casual and other flexible casual dining options. Simultaneously, another faction reverted to even greater price-consciousness, showing a preference for value menu items and the core benefits – speed, convenience, low prices – that made fast food popular.

The global consumer is universal

Operators are also finding that consumers in major markets worldwide are becoming more sophisticated and homogeneous in their dining preferences. Young, urban consumers all over the world are seeking out similarly exciting dining experiences, driving foodservice trends along the way.

Technology trends continue

Technology continues to be a major factor in all global markets. Chains are innovating with mobile ordering channels, and new in-store technology.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Performance

Foodservice in 2013 is a regional game

Market-level growth paints an even clearer picture

Macroeconomic trends further boost emerging market appeal

Value and experience are paramount in all markets

Key to emerging market success is navigating diversity

Annual percentage growth shows strength in Latin America

Category trends

Trends point to more homogeneous global consumption

Chains remain highly dependent on domestic markets

Performance of leading chains illustrates the year’s struggles

Key takeaways in global strategy

Trends to Watch

Big changes underway for fast food

2007-2012 were years of consistency in fast food trends

While 2013 brought a sharp turn, and a new focus on value

Meanwhile, international markets offer their own new challenges

What this all means: Moving away from “everything to everybody”

Takeaways: Keys to fast food success in 2014

The global growth story now has broader reach

Current mainstays are slowing, stagnating or contracting

While new long-term expansion targets are emerging

Takeaways: The new growth story is about longer term gains

New formats, new ordering channels, and new technology

Delivery and drive-through are expanding worldwide

Online and mobile ordering are unstoppable

Online ordering hubs bring delivery to independents

Latest technology trends bring the screen in-store

Takeaways: Technology more deeply ingrained than ever

2014 and Beyond

The future is still in fast food

Chained growth opportunities driven by format, region

Largest global opportunities for chains are changing, albeit slowly

Key strategic takeaways: Keys to growth in 2014

Why buy this report?

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Megatrends

Strategy Briefing

Corporate Strategies in Consumer Foodservice: A Year Of Change

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

2013 was a year of change

The global growth story is moving to new markets

Fast food has evolved

The global consumer is universal

Technology trends continue

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Performance

Foodservice in 2013 is a regional game

Market-level growth paints an even clearer picture

Macroeconomic trends further boost emerging market appeal

Value and experience are paramount in all markets

Key to emerging market success is navigating diversity

Annual percentage growth shows strength in Latin America

Category trends

Trends point to more homogeneous global consumption

Chains remain highly dependent on domestic markets

Performance of leading chains illustrates the year’s struggles

Key takeaways in global strategy

Trends to Watch

Big changes underway for fast food

2007-2012 were years of consistency in fast food trends

While 2013 brought a sharp turn, and a new focus on value

Meanwhile, international markets offer their own new challenges

What this all means: Moving away from “everything to everybody”

Takeaways: Keys to fast food success in 2014

The global growth story now has broader reach

Current mainstays are slowing, stagnating or contracting

While new long-term expansion targets are emerging

Takeaways: The new growth story is about longer term gains

New formats, new ordering channels, and new technology

Delivery and drive-through are expanding worldwide

Online and mobile ordering are unstoppable

Online ordering hubs bring delivery to independents

Latest technology trends bring the screen in-store

Takeaways: Technology more deeply ingrained than ever

2014 and Beyond

The future is still in fast food

Chained growth opportunities driven by format, region

Largest global opportunities for chains are changing, albeit slowly

Key strategic takeaways: Keys to growth in 2014

Why buy this report?

Want to find out more about this report?

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